How to Design a Landing Page that Converts

Courtney Turrin Conversion Optimization, Digital Advertising, Website Design Leave a Comment

When running a digital advertising campaign, there are several critical stages to achieving a conversion.  First, your ad must be shown to a member of your target audience at the right time. Once you have determined who your buyer personas are, you can target users who match certain features of your ideal audience using different types of targeting: geographic, demographic, …

Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

Courtney Turrin Conversion Optimization, Marketing Analytics, Measuring ROI Leave a Comment

Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live …

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Courtney Turrin Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI Leave a Comment

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based …

How Conversion Optimization Leads to Big Boosts in Profit [Case Scenario]

Will Melton Conversion Optimization Leave a Comment

Why are companies spending so much money growing their website traffic while completely ignoring a key ingredient in the recipe for success? It’s innocent really, but someone has to prevent this pandemic from draining profits and stifling the growth potential of companies that invest in digital marketing. It starts when someone says, “Hey, let’s buy some ads and drive a …