How Smart Marketers are Turning Up the Dial on their Marketing ROI

Courtney Turrin Case Studies, Digital Advertising, Marketing Analytics, Website Design Leave a Comment

A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …

How Much Should You Spend on Your Pay Per Click Advertising Campaign? [Calculator]

Courtney Turrin Digital Advertising Leave a Comment

One of the first questions business owners must ask themselves when considering a new digital marketing campaign is how much money they have to allocate towards the campaign. Solidifying the answer to this question is so critical that it will determine whether or not it’s a wise investment to continue with a pay per click (PPC) advertising campaign at all. …

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Courtney Turrin Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI Leave a Comment

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based …

Track Your Marketing Better With These 10 Solutions [Bootstrap]

Will Melton Digital Advertising, Measuring ROI, Search Engine Optimization Leave a Comment

I am often amazed when I begin working with a new client to find that they have no real means of measuring how successful their investments in marketing have been. Considering that, on average, companies spend over 10% of their budget on marketing, it would make basic business sense that a company has a firm understanding of how well its …

2-1 GROW: Web Retargeting & Old Fashion Retargeting

Will Melton Digital Advertising Leave a Comment

This is the first post in our series called 2-1 GROW where we’ll present two tips and one action item to propel your company’s growth. In our last blog post, we discussed the 6 Reasons Why You Should Be Retargeting Customers; In this edition, we’ll discuss two new ways you can retarget your website visitors to maximize conversions. Know This: You Can Retarget …

6 Reasons You Should be Retargeting Customers

Will Melton Digital Advertising 1 Comment

Retargeting Ads: What Are They? It’s happened to you before: you visit a website in search of a new gadget and all of a sudden, you start seeing ads for the gadget all over the Internet. You see the ads when you’re reading the news, when you’re scrolling through your newsfeed on Facebook, even when you’re researching recipes for the …