Visualize 5 Data Points to Fuel Better Marketing Results

Visualize These 5 Data Points to Fuel Better Marketing Results

Courtney Turrin Conversion Optimization, Marketing Analytics, Measuring ROI Leave a Comment

Accurate, timely feedback is essential in achieving goals both large and small. For business owners and marketing managers, our goals often come down to conversions. Different types of businesses may define a conversion differently. In digital marketing, a conversion could include a sale made in your online store, a form submission on your website, a phone call, or a live …

How Smart Marketers are Turning Up the Dial on their Marketing ROI

Courtney Turrin Case Studies, Digital Advertising, Marketing Analytics, Website Design Leave a Comment

A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Courtney Turrin Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI Leave a Comment

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based …