How Smart Marketers are Turning Up the Dial on their Marketing ROI

Courtney Turrin Case Studies, Digital Advertising, Marketing Analytics, Website Design Leave a Comment

A Case Study The Background For a business owner, where and when to invest development funds is a crucial decision. When companies come to us for marketing and business solutions, they are often still deciding how to allocate their budget. They may be considering questions like, “Do I need to replace my old website?”, “Would a new website be worth …

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The Power of Big Data in the Hands of Small Businesses

Courtney Turrin Conversion Optimization, Marketing Analytics, Measuring ROI Leave a Comment

You have probably heard about “big data,” but may be uncertain about what the term really means. So to begin, what is big data? Big data refers to large, diverse datasets that may be structured or unstructured and that can be analyzed to reveal patterns and insights concerning complex topics, such as user behavior. For small business owners, big data …

A Peek Behind the Curtain: Using Data Analytics to Optimize Digital Marketing Performance

Courtney Turrin Conversion Optimization, Digital Advertising, Marketing Analytics, Measuring ROI Leave a Comment

Running a successful digital marketing campaign involves much more than designing ads and deploying them across social channels. To execute an effective campaign, we must first conduct research on who a business’s target audience is, which social channels provide the most effective means of reaching them, and how they prefer to interact with ads. Second, we must develop a research-based …