Alison Smith

“Master Wordsmith, Thoughtful, Always Knows Her Audience.”

Title: Content Specialist
Team: Content
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Alison Smith

“Master Wordsmith, Thoughtful, Always Knows Her Audience.”

Title: Content Specialist
Team: Content

Certifications

  • Bachelor’s Degree in English from James Madison University
  • Hubspot Inbound Certified
  • Asana Certified 
What She Does at Xponent21

Alison is a Digital Content Specialist with a knack for language. With a curious nature and passionate spirit, she takes complex information and makes it easier to understand. She gets a sense of joy from optimizing content and seeing it rise to the top of Google’s search results page. 

Though she may be quiet in person, Alison is a copious writer who knows just the right thing to say to connect with the reader – and she always knows her audience. She approaches each assignment from a strategic standpoint, ensuring that her written words will resonate with the target audience, convey a clear and impactful message, and encourage the desired outcome for our clients. Her resulting work is creative, thoughtful, and effective in driving engagement and action.

Outside of work, you can find Alison taking photos of birds in the great outdoors or hanging out with her sweet chocolate lab, Avery.


Certifications

  • Bachelor’s Degree in English from James Madison University
  • Hubspot Inbound Certified
  • Asana Certified 

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