Well-Trained Mind Academy: Student Storytelling Video Series

Driving Enrollment Confidence Through Authentic Student & Family Stories

Objective

Well-Trained Mind Academy partnered with Xponent21 to strengthen enrollment in their online homeschooling courses. As part of our comprehensive digital marketing program, including SEO, paid advertising, and email marketing, we identified video testimonials as a high-impact way to reduce uncertainty for prospective families and showcase what truly differentiates the academy.

Our Strategic Approach

Choosing testimonials was intentional: video is one of the most emotionally resonant formats, and hearing directly from students and parents builds trust in a way that written content cannot.

Because we interviewed middle- and high-school students, our team took great care to create a comfortable, supportive environment. We thoughtfully framed each shot, asked open-ended questions, and guided conversations in ways that allowed authentic, unrehearsed stories to emerge. The result is a candid, human portrait of the WTMA experience, highlighting course quality, teaching style, flexibility, and the sense of community families value most.

This series didn’t stand alone; it supported a larger organic and paid acquisition strategy. On the SEO side, we enhanced the academy’s search visibility by restructuring key content areas, refining on-page elements, and optimizing course pages around subject-specific and homeschool-related intent. These improvements helped us attract more high-intent families and create stronger entry points into the enrollment funnel.

Results

The combined impact of improved visibility and trust-forward storytelling helped Well-Trained Mind Academy achieve one of its strongest enrollment cycles to date during the 2024-2025 academic year.

• 85% of available seats were filled five weeks earlier than the previous year, achieving their primary goal ahead of schedule.
• The academy also reached its stretch goal of 90% capacity two weeks before classes began.
• The testimonial video series supported families in feeling confident and connected, reinforcing the value of the WTMA experience at a pivotal point in their decision-making process.
  

Outcome

More than a promotional asset, this testimonial series became a humanizing force in WTMA’s marketing ecosystem, helping families see themselves in the stories of real students and parents. Paired with a strong SEO and digital strategy, the videos played a key role in driving earlier, more confident enrollments.