The Proven AI Visibility Framework Trusted by Global Brands

Harness the only AI SEO framework proven to dominate Google AI, Claude, ChatGPT, and Perplexity—making your brand the trusted source in AI search.

Your Full Service
AI SEO Specialists

AI is changing everything. From how we market to how buyers find information online, the pace of change demands a proactive response. Winning demands coordinated momentum.

As a nationally recognized leader in SEO and AI-driven marketing, Xponent21 takes an integrated approach with a goal of driving our clients’ brands and websites to be #1 in search results and AI summaries. We combine strategic content creation, viral-worthy video, eye-catching web design, data-driven ad campaigns, and proprietary search optimization techniques to drive client visibility everywhere your customers are.

Xponent21 Team Members in the stairwell at their offices in downtown Richmond, VA
Google Search Console graph showing exponential growth in impressions and clicks for xponent21.com

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Recent client projects

We work with businesses that are growing their national and global reach to scale custom and comprehensive marketing tactics in order to own their niche online.

LMR leadership metro richmond logomark
Website Project

LMR QuestConnect

Leadership Metro Richmond’s Leadership Quest program had outgrown the LMS plugin built during its 2020 pivot to virtual learning. Xponent21 built QuestConnect, a custom React and TypeScript learning platform designed around the program’s hybrid format, giving LMR’s team autonomy over onboarding and communications and giving participants one place to stay connected between sessions.
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Website Project

AMSOIL Factory Direct Oil

We partnered with Factory Direct Oil—an official AMSOIL affiliate—to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and wholesale customers, and support future content growth. With UX tailored to different vehicle types, SEO-focused infrastructure, and seamless affiliate integration, the new site offers a cleaner, faster, and more strategic experience. Early results show a 370% increase in impressions—positioning the site as a powerful launchpad for long-term digital growth.
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Marketing Case Study

How a Custom Trade Show Game Turned Booth Visitors into Qualified Leads

Interactive Trade Show Game Drives 37% Conversion Rate
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Two smiling technicians working on HVAC unit
Marketing Case Study

Comfort Heating & Air Strategic AI SEO Case Study

Client-Reported Revenue Up More Than 50% Year Over Year
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Marketing Case Study

Well-Trained Mind Academy SEO Case Study

Hit Stretch Enrollment Goal of 90% Capacity—Two Weeks Early
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Marketing Case Study

Pool Brokers USA Strategic AI SEO Case Study

4X Increase in Organic Visibility & 52% Lead Growth
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Marketing Case Study

One Shoot, 5 Videos, 2.1M Impressions — Video-Driven SEO

100% of Videos Rank in AI Overviews and Top SERP Placements
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Marketing Case Study

Elevating Visibility with Optimized Content for ESP Window Tinting

+250% Increase in Organic Traffic & 4X Form Conversions
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Marketing Case Study

Cullom & Farah SEO Case Study

74% More Organic Form-Submission Leads YoY
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    Explore Our Portfolio

    Our Integrated Marketing Approach Drives Consistent Results

    In order to be number one in your industry, an integrated approach to marketing is essential. We offer a layered approach, driving your business to consistently show up as the #1 choice to learn from, buy from, and collaborate with.
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    SEO & AI Optimization

    Get found faster. From technical SEO to cutting-edge AI search optimization, we ensure your brand stays visible as algorithms evolve. Being #1 requires a strong foundation and a bullet-proof strategy.
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    Content Marketing

    Stand out as an authority. Once you have a research-backed strategy, we plan, create, and publish compelling content across channels to attract, educate, and convert your ideal customers.
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    Video Marketing

    Engage and inspire. Your key messages go further when reinforced with strong audio/video content. Our in-house production team produces dynamic video content that amplifies your message across web, social, search, and AI.
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    Integrated Digital Ads

    Advertise with intention. We build and manage effective digital ad campaigns leveraging search, video, audio, social media, and AI ad formats. These investments target revenue generation as the primary goal, not just clicks.
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    Website UX & Optimization

    Maximize the potential of your website traffic. We design and develop modern websites engineered to convert visitors, drive sales, and reduce administrative burden. It’s our job to make your website perform at the top of its game so your brand is found at the top of search results and AI overviews.
    Explore Our Services

    Partnerships Built for Marketing Leaders Who Play to Win

    Xponent21 helps companies become trusted sources and recommended brands in AI search results and beyond. We take the time to understand your business, audience, and goals—then design a strategy that aligns with your vision. Every step is built around creating content, campaigns, and digital experiences that earn attention, build credibility, and drive measurable growth.

    We track progress through live reports, so you always know how your strategy is performing. From search rankings to AI summaries to customer interactions, we make sure your brand shows up where it matters—and that it’s trusted and chosen when it does.

    Xponent21 team member smiling while working on a laptop in the office
    0+
    websites launched
    with custom content strategy and design
    0M
    impressions

    on Google Search
    in the past year

    Proven Results: Brands We’ve Helped Build Authority, Trust, and Market Share

    Each of these brands shares a common goal: to be the trusted choice in a crowded market. Xponent21 helps them achieve that—by crafting strategies that drive results, build authority, and keep them ahead of the curve.
    Springline
    Weidmüller
    ChamberRVA
    SendWave
    EPD
    CVTA
    Well Trained Mind Academy
    Spring Green
    Solar Tint
    NIB
    PHA
    Pool Brokers USA
    Comfort
    A Living Tribute
    Managed Generator Services
    Tint USA

    Is Your Brand Showing Up Where It Matters Most?

    Kayleigh Crandell looks through a magnifying glass
    0%
    of Google searches
    now end without a click, as AI-generated answers take over search.¹
    ¹ Search Engine Land, 2026

    Is Your Brand Showing Up Where It Matters Most?

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    0%
    of Google searches
    now end without a click, as AI-generated answers take over search.¹
    ¹ Search Engine Land, 2026
    Your SEO strategy might be costing you more than you think, especially if you’re invisible in the moments that count. Our On-Site SEO Audit Tool gives you a real-time pulse on your discoverability. In just seconds, you’ll see how well your site is performing, where it’s falling short, and what to prioritize to capture more qualified traffic.
    No fluff. Just actionable insights designed for decision-makers who want results.
    Run Your SEO Health Check
    0%
    increase in AI overview
    presence for search results from January to March 2025.²
    ² Semrush, 2025

    The Proof is in the Results:
    What Clients Say About Xponent21

    “

    Xponent 21 has been an incredible partner for our marketing needs. From day one, their communication has been top-notch, they’re responsive, proactive, and always keep us in the loop on project status and timelines. Nothing ever falls through the cracks.

    Beyond communication, their team genuinely takes the time to understand our business and goals. They bring thoughtful ideas to the table and are always willing to adjust based on our feedback, which makes the whole process feel collaborative rather than transactional.

    We’ve seen real results since partnering with them, and just as importantly, working with them has been easy and stress-free. Highly recommend Xponent 21 to any business looking for a marketing partner that actually listens and delivers.

    — Eliza Minor, Tint USA
    “

    Hiring Xponent21 has been one of the best decisions we’ve made for our AI and SEO strategy. Since working with them, visibility has improved significantly. Kiryako and team bring a great combination of content strategy and technical knowledge to the table. Whether it’s creating content that performs well in AI-powered search or quickly diagnosing and fixing our technical SEO and website issues, they’ve consistently delivered results. If you’re looking for a team that understands both the strategic and technical sides of modern SEO, I highly recommend Xponent21.

    — Barry Pinto, A Living Tribute
    “

    Xponent21 helped lead our organization through both a rebrand and website redesign. They were efficient, flexible with timelines, and willing to prioritize certain items according to our needs. Their processes are very collaborative, which ensures that the client is never in the dark about their project. Most importantly, Xponent21 had experience doing similar projects for other nonprofit organizations, which was aided in their ability to align with our mission.

    Overall, a flexible and accommodating client experience that delivered the results we were hoping for.

    — Jovan Burton, Partnership for Housing Affordability
    “

    I highly recommend Xponent21. Our project manager was so personable and responsive, and the entire team worked closely with us to provide a site that met all the criteria we were looking for. They listened to everything we needed and wanted in a new website then delivered it in a timely and efficient manner. The end result was a website that is attractive, organized, and easy to navigate. The response to our new website has been overwhelmingly positive and we could not be happier! I would happily work with them again. Thanks, Xponent21.

    — Amy Nisenson, Mary Morton Parsons Foundation
    “

    Xponent21 has been instrumental in growing my business. Their creativity, professionalism and willingness to learn my industry have made this a successful partnership. Chuck and Will are very responsive and innovative. I recommend Xponent21 to all my industry peers.

    — Larry Brown, General Solar Company
    “

    Xponent21 has been great to work with. I have used other company’s in the past and feel like I had always gotten taken advantage of. Xponent21 is a top shelf company and has exceeded my expectations. Every team member has done what they said they would do. Thanks for helping us at WAOGarage.com and factorydirectoil.com. The WAO site was designed by XPonent21 if you want to see their work. Thanks Xponent21.

    — Randy Finck, WAO Garage & Amsoil Factory Direct Oil
    “

    Xponent21 completely changed our online presence. We went from having a PDF type web page to having a full blown site under their care. Anytime we have issues, they’re immediately on it! Xponent is an incredible, community focused company. Podium RVA is a local nonprofit that has benefitted greatly from our partnership. If you’re looking for web developers, SEO experts, or for help with AI, Xponent21 is THE best!

    — Vicki Yeroian, Podium RVA
    “

    Will Melton and the rest of the XP21 team are fantastic! They have been stellar and really understand the nuanced details of launching a brand/website and understand everything from USP to SEO. Would absolutely recommend anyone interested in taking their marketing/site/brand to the next level.

    — Andy McTavish, Aledade

      Beyond Client Work: Xponent21’s Brands

      Xponent21 builds brands that make an impact. We’re the team behind Richmond Water, America’s Healthiest City, and Channel RVA—initiatives created to inspire, connect, and strengthen our local community. Within the AI SEO industry, we’re also shaping the future with platforms like DiscoverAIO and CARL, built to promote collaboration, advance research, and raise the standard of service delivery.
      Explore Our Brands
      Richmond Water Logo
      Channel RVA LogoCARL Cognitive AI Ranking Lab Logo
      America's Healthiest City Logo
      Discover AIO Logo