Grow Faster, with Less Friction and More Clarity
Xponent21 is a full-service marketing and innovation partner. We improve your SEO and AI visibility, build the technology that clears bottlenecks in your business, and produce the video and podcast content that turns your expertise into authority.
Get ClarityFree discovery call with our strategy team
AI has changed how buyers find, evaluate, and choose the businesses they work with, and keeping pace takes more than a stronger SEO program. Good marketing brings more demand into your business, and that demand tends to expose whatever is slowing you down: a sales process that lives in one person's head, reporting done by hand, or a website that can't convert the traffic it earns. Solve one bottleneck and the next one usually appears.
Xponent21 works across all of it. Our marketing team makes your brand visible and credible in search, AI answers, and every channel your buyers use. Our technology team builds the tools, automations, and platforms that turn new demand into revenue without adding overhead. Our media team helps your people and expertise show up with a voice that buyers remember and AI repeats.
What looks like a people problem is often a process problem, and process problems leak margin, waste hours, and cost you deals. A discovery call with our strategists maps where growth is stalling and what it's worth to fix, whether the answer is marketing, technology, or both.
Get ClarityWe work with growing businesses across the country and abroad, building the marketing, technology, and media they need to own their market.
Leadership Metro Richmond’s Leadership Quest program had outgrown the LMS plugin built during its 2020 pivot to virtual learning. Xponent21 built QuestConnect, a custom React and TypeScript learning platform designed around the program’s hybrid format, giving LMR’s team autonomy over onboarding and communications and giving participants one place to stay connected between sessions.
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We partnered with Factory Direct Oil, an official AMSOIL affiliate, to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and wholesale customers, and support future content growth. With UX tailored to different vehicle types, SEO-focused infrastructure, and seamless affiliate integration, the new site offers a cleaner, faster, and more strategic experience. Early results show a 370% increase in impressions, positioning the site as a powerful launchpad for long-term digital growth.
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Most growth problems cross departmental lines, so our team does too. Each part of Xponent21 delivers on its own, and each gets stronger when it works alongside the other two.
We build the strategy, brand, content, and campaigns that put your business in front of the right buyers and give them reasons to choose you. That includes SEO and AI visibility (often called AI SEO or AI search optimization), so your brand shows up in Google and in the answers ChatGPT, Claude, and Perplexity give your customers.
When marketing works, it exposes the bottlenecks behind it. We find where time and margin are leaking and build what fixes it, from AI integration and workflow automation to custom platforms and interactive experiences. We also build our own software: the CARLverse suite powers our AI visibility work at a scale and quality that would be impractical by hand, and clients can use it directly.
Authority comes from personality, presence, and platform working together. Our in-house production team creates video, podcasts, and social content that put your people and expertise in front of your audience, and every piece reinforces the message you want buyers to remember and AI to repeat. We produce our own shows the same way, including To the Power of X. Video also performs in search: five videos from a single shoot generated 2.1M impressions, and all five ranked in Google AI Overviews and top search results.
We work as an extension of your team, with your revenue goals as the measure of success. We start by learning your business, your buyers, and where growth is getting stuck, then build a plan across marketing, technology, and media that fits where you're headed.
We track progress through live reports, so you always know how your strategy is performing. From search rankings to AI summaries to customer interactions, we make sure your brand shows up where it matters, and that it’s trusted and chosen when it does.
Our Past Year in Numbers
7.14M
impressions on Google Search
100+
custom platforms and tools built
100+
videos and podcast episodes produced
Each of these brands shares a common goal: to be the trusted choice in a crowded market. Xponent21 helps them achieve that, by crafting strategies that drive results, build authority, and keep them ahead of the curve.
AI answers now shape what buyers believe about your category before they ever reach your website. CARL Intelligence, our AI visibility platform, shows how often ChatGPT, Claude, Google AI, and Perplexity mention and recommend your brand, and where competitors are getting the recommendation instead. Run our instant SEO health check to see how your site performs in traditional search.
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now end without a click, as AI-generated answers take over search.¹
¹ Search Engine Land, 2026Google AI Overviews now appear in over 80% of U.S. search results as of mid-2026.²
² Source: Advanced Web Ranking, 2026Xponent 21 has been an incredible partner for our marketing needs. From day one, their communication has been top-notch, they’re responsive, proactive, and always keep us in the loop on project status and timelines. Nothing ever falls through the cracks.
Beyond communication, their team genuinely takes the time to understand our business and goals. They bring thoughtful ideas to the table and are always willing to adjust based on our feedback, which makes the whole process feel collaborative rather than transactional.
We’ve seen real results since partnering with them, and just as importantly, working with them has been easy and stress-free. Highly recommend Xponent 21 to any business looking for a marketing partner that actually listens and delivers.
Eliza Minor, Tint USA
Hiring Xponent21 has been one of the best decisions we’ve made for our AI and SEO strategy. Since working with them, visibility has improved significantly. Kiryako and team bring a great combination of content strategy and technical knowledge to the table. Whether it’s creating content that performs well in AI-powered search or quickly diagnosing and fixing our technical SEO and website issues, they’ve consistently delivered results. If you’re looking for a team that understands both the strategic and technical sides of modern SEO, I highly recommend Xponent21.
Barry Pinto, A Living Tribute
Xponent21 helped lead our organization through both a rebrand and website redesign. They were efficient, flexible with timelines, and willing to prioritize certain items according to our needs. Their processes are very collaborative, which ensures that the client is never in the dark about their project. Most importantly, Xponent21 had experience doing similar projects for other nonprofit organizations, which was aided in their ability to align with our mission.
Overall, a flexible and accommodating client experience that delivered the results we were hoping for.
Jovan Burton, Partnership for Housing Affordability
I highly recommend Xponent21. Our project manager was so personable and responsive, and the entire team worked closely with us to provide a site that met all the criteria we were looking for. They listened to everything we needed and wanted in a new website then delivered it in a timely and efficient manner. The end result was a website that is attractive, organized, and easy to navigate. The response to our new website has been overwhelmingly positive and we could not be happier! I would happily work with them again. Thanks, Xponent21.
Amy Nisenson, Mary Morton Parsons Foundation
Xponent21 has been instrumental in growing my business. Their creativity, professionalism and willingness to learn my industry have made this a successful partnership. Chuck and Will are very responsive and innovative. I recommend Xponent21 to all my industry peers.
Larry Brown, General Solar Company
Xponent21 has been great to work with. I have used other company’s in the past and feel like I had always gotten taken advantage of. Xponent21 is a top shelf company and has exceeded my expectations. Every team member has done what they said they would do. Thanks for helping us at WAOGarage.com and factorydirectoil.com. The WAO site was designed by XPonent21 if you want to see their work. Thanks Xponent21.
Randy Finck, WAO Garage & Amsoil Factory Direct Oil
Xponent21 completely changed our online presence. We went from having a PDF type web page to having a full blown site under their care. Anytime we have issues, they’re immediately on it! Xponent is an incredible, community focused company. Podium RVA is a local nonprofit that has benefitted greatly from our partnership. If you’re looking for web developers, SEO experts, or for help with AI, Xponent21 is THE best!
Vicki Yeroian, Podium RVA
Will Melton and the rest of the XP21 team are fantastic! They have been stellar and really understand the nuanced details of launching a brand/website and understand everything from USP to SEO. Would absolutely recommend anyone interested in taking their marketing/site/brand to the next level.
Andy McTavish, Aledade
We put the same thinking to work on our own projects. Our team is behind Richmond Water and America's Healthiest City, and we produce shows including To the Power of X for Channel RVA, Richmond's independent media outlet. In AI visibility, our research team, CARL Lab, studies how large language models decide what to cite and recommend, and that research powers the CARLverse suite of tools.
Explore Our Brands
By Will Melton
Nonprofits spend thousands of dollars each month renting proprietary software platforms, only to discover that their mission-critical information is trapped in disconnected databases. True nonprofit data ownership means maintaining direct...
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By Jenna Pace
TL;DR: AI search visibility builds in stages. The first 90 days are mostly about laying the groundwork rather than generating revenue, with revenue impacts typically occurring in 6-12 months. Initial...
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By Will Melton
TL;DR: Peec AI and CARL Intelligence will both tell you how often AI assistants recommend your brand, but CARL gives you all four major models on every plan, a lower...
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