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Predict your lead flow and control your lead quality with smart and flexible digital advertising solutions. With our expert service, your online ad campaigns target only the prospects who are most likely to convert, saving you money and improving your campaign ROI.


Advertising sales people will tell you that it takes SEVEN brand impressions to make a sale. That may be true if you are advertising to everyone and their brother, but when you target only the prospects who are likely to buy, it only takes ONE.
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At Xponent21, we handle all aspects of your digital advertising, from strategy and creative to campaign execution, performance analysis, and optimization. Our priority is to always allocate your budget to where you are going to see the best return and constantly monitor and optimize campaigns to maximize the return on your investment.
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If you're still blindly spending your advertising dollars on non-targeted ad campaigns, then you're missing out on the opportunity to connect with your future customers when they're actively in-market for a solution. With a tailored digital advertising campaign, you can target the right people at the right time with the right message to increase your conversion success and your marketing ROI.

    Marketing Management Case Study


    EPD University Marketing Case Study

    February 24, 2024
    Energy Products Distribution, a regional distributor of 3M Window Films, aimed to increase awareness of EPD University, their window film installation training program to address the industry’s growing demand for skilled installers. The labor shortage in the industry prompted the need for strategic marketing to attract, train, and place individuals interested in becoming certified installers.

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    Frequently Asked Questions

    How to determine marketing budget?
    There is no one-size-fits-all answer to how to determine marketing budget, as the amount of money you should spend on marketing will vary depending on a number of factors. There are some common strategies for marketing budget allocation, which include: Revenue-based – The marketing budget is a percentage of the organization’s expected revenue. Competition-based – The marketing budget is based
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    What is cross-channel marketing?
    Cross-channel marketing is the process of synchronizing messaging and content across different marketing channels in order to create a more seamless and consistent customer experience. This can include using the same branding, voice, tone, visuals, and messaging across TV commercials, radio ads, website design, social media posts, email marketing campaigns, etc.  The goal of cross-channel marketing is to create a
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    What is multi-channel marketing? What are the benefits?
    Multi-channel marketing is the use of multiple channels to reach and engage customers. For example, a multi-channel marketing approach might involve digital ads, social media content, direct mail, TV ads, radio ads, and email marketing.  In multi-channel marketing, each channel is usually focused on a particular objective or campaign, and there is no communication or data exchange between the channels.
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    How do you measure marketing ROI?
    The first step in measuring marketing ROI is to track how much you’re spending on marketing and how that investment is translating into revenue. To do this, you need to capture data metrics from all marketing channels (paid search, organic search, social media, email marketing, etc.) so you can see which channels are driving the most traffic and conversions. Once
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