STOP WASTING MONEY TARGETING
Predict your lead flow and control your lead quality with smart and flexible digital advertising solutions. With our expert service, your online ad campaigns target only the prospects who are most likely to convert, saving you money and improving your campaign ROI.
HOW MANY IMPRESSIONS TO MAKE A SALE?
Advertising sales people will tell you that it takes SEVEN brand impressions to make a sale. That may be true if you are advertising to everyone and their brother, but when you target only the prospects who are likely to buy, it only takes ONE.
ADVERTISING WITH INTENTION
At Xponent21, we handle all aspects of your digital advertising, from strategy and creative to campaign execution, performance analysis, and optimization. Our priority is to always allocate your budget to where you are going to see the best return and constantly monitor and optimize campaigns to maximize the return on your investment.
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If you're still blindly spending your advertising dollars on non-targeted ad campaigns, then you're missing out on the opportunity to connect with your future customers when they're actively in-market for a solution. With a tailored digital advertising campaign, you can target the right people at the right time with the right message to increase your conversion success and your marketing ROI.
Target prospects at the precise moment they are searching for answers or solutions.
of people click on Google ads when they are looking to buy an item online.
Target prospects based on the context of the content they are consuming, their browsing habits, geography, demography, and more.
Streaming Video Advertising
Drive home your message with flexible and targeted video advertising. Get exposure to 73% of US adults through YouTube and other online video platforms.
of marketing professionals name video as the type of content with the best ROI.
Retargeting / Remarketing
Target website visitors whose behavior indicates they are ready to buy. Appear on search engines, websites, social media channels, and platforms like YouTube and Gmail.
Website visitors who are retargeted with display ads are 70% more likely to convert.
Data-Driven Optimizations & ROI Tracking
“Good enough” is a foreign concept to us. We approach your campaign with the intention of achieving exponential growth. Our team relies on data and insights to make informed decisions that lead to predictable outcomes.
Frequently Asked Questions
How to determine marketing budget?
There is no one-size-fits-all answer to how to determine marketing budget, as the amount of money you should spend on marketing will vary depending on a number of factors. There are some common strategies for marketing budget allocation, which include: Revenue-based – The marketing budget is a percentage of the organization’s expected revenue. Competition-based – The marketing budget is based…
What is cross-channel marketing?
Cross-channel marketing is the process of synchronizing messaging and content across different marketing channels in order to create a more seamless and consistent customer experience. This can include using the same branding, voice, tone, visuals, and messaging across TV commercials, radio ads, website design, social media posts, email marketing campaigns, etc. The goal of cross-channel marketing is to create a…
What is multi-channel marketing? What are the benefits?
Multi-channel marketing is the use of multiple channels to reach and engage customers. For example, a multi-channel marketing approach might involve digital ads, social media content, direct mail, TV ads, radio ads, and email marketing. In multi-channel marketing, each channel is usually focused on a particular objective or campaign, and there is no communication or data exchange between the channels.…
How do you measure marketing ROI?
The first step in measuring marketing ROI is to track how much you’re spending on marketing and how that investment is translating into revenue. To do this, you need to capture data metrics from all marketing channels (paid search, organic search, social media, email marketing, etc.) so you can see which channels are driving the most traffic and conversions. Once…
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