Trust. Value. Opportunity.

Reinventing the client-agency relationship.

Our Team

At Xponent21, we aim to holistically understand all aspects of your business, from the unique challenges you face to your long and short term goals. It’s through this alignment of objectives and foundation of trust that we maintain a balance of keeping you in the loop and letting you focus on other facets of your business. You’re the expert in your industry, and we’re the experts in ours --- digital + business solutions.
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Will Melton

President & CEO

Will brings his 14 years of business leadership in technology and marketing to help businesses across the world tap into their own lively culture, dedication to service and superior solutions to thrive in the digital space. Innovative strategies that improve customer experience while reducing costs and crafting masterpiece digital strategies are two of Will's biggest passions.




  • Business Innovation
  • Digital Strategy
  • Experience Design
  • Platform Integration
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Jonathan Dyke (JD)

Chief Information & Operations Officer

With experience in companies from startup to Fortune 500, JD has been building teams, enhancing processes, and structuring datasets to help organizations scale efficiently and effectively. Customer experience and any conversation around data decision and strategy are other professional areas he is passionate about. When not assessing workflows or navigating through data fields, JD can be found riding his bike or spending time with his wife and their Shiba Inu.




  • LEAN/AGILE Methodology
  • Growth Strategist
  • Data Analysis
  • UI/UX
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Courtney Turrin

Director of Operations

With 10 years of experience training and working in research and data science, Courtney uses her skills to produce outsized results for our clients. She is passionate about consistently measuring results to optimize processes and inform data-driven marketing initiatives. When she’s not analyzing data, she can be found making wine.




  • Data-Driven Strategy
  • Process Optimization
  • Data Visualization
  • Quantitative Analysis
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Olivia Deputy

Director of Content Marketing

Olivia leads Xponent21’s content marketing initiatives. A stickler for grammar and proper syntax, she loves putting words together to tell a company’s story and communicate their value proposition in a way that appeals to their target audience. She believes that dogs are just little furry people, and in her spare time she helps find labrador retrievers homes through the Lab Rescue of Greater Richmond.



  • Content Marketing
  • Marketing Automation
  • Digital Advertising
  • Social Media Marketing
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Jamie Toraason

Project Coordinator

Jamie has been solving complex business problems for nearly two decades. After successfully managing large scale corporate change initiatives all over the world, she decided to redirect her focus and follow her passion for small business development. Jamie is a relationship builder and creative, and can typically be found in a vegetable garden alongside her US Navy husband and two small children.



  • Change Leader
  • Business Process Innovator
  • Creative Problem Solver
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Chuck McCarthy

Ad Specialist

Chuck is our Ad Specialist here at Xponent21. With his digital expertise and creative outlook, he enjoys finding ways to connect you with the perfect customer. When not at work, you can find him playing guitar in his rock band, watching sports, or enjoying a local craft brew. 




  • Digital Advertising
  • Social Media Marketing
  • Paid Search Marketing
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João Brüch

Lead Designer/Developer

João is our esteemed performance website design specialist. He brings deep knowledge of visitor behavior and vast experience building user interfaces that are designed to deliver conversions. Fueled by data insights and tailored marketing strategies, Joao ensures that each website our team creates is aesthetically made to delight and technically designed to perform.



  • Front-End Development
  • Web Design
  • Graphic Design
  • Experience Design
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Kelly Collins

Content strategist

A recent graduate from Virginia Tech where she studied Marketing and Management, Kelly is equipped with a fresh perspective and is eager to help customers achieve and exceed their goals. With a focus on social media and content creation, she enjoys brainstorming unique ways to showcase ideas and thoughts customers may have for their business. When she’s not at work, you can find her at the beach or with friends and family!



  • Social Media Marketing
  • Content Creation
  • Account Strategy
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Nikki Peters

Creative Director

Nikki brings 12 years in graphic design, marketing, and branding. She is passionate about aligning her creativity with client goals and providing consistent, clean visuals that stand out. Her method starts with careful listening, to learn and understand the client vision prior to artistic ideation. She connects art direction to target demographics and marketing strategy. Nikki is a bona-fide “cat person” with a Maine Coon that she and her husband have completely spoiled. In her free time she enjoys working on home improvement DIYs, gardening, and kayaking.



  • Graphic Design
  • Marketing
  • Branding
  • UI Design
  • Social Media
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Olivia Battani

Graphic Designer

Olivia is our graphic designer who has learned most of what she knows from hands on experience. For the past few years, she's been working as an illustrator for a wedding company, but was ready to take on new assignments in the marketing world. When she's not working, she likes to be creative in other avenues such as painting and baking.



  • Graphic Design
  • Illustration
  • Quality Assurance
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Lindsay Bright

Bookkeeper

With nearly 10 years of experience in finance and accounting, Lindsay Bright brings an enthusiasm for numbers and bookkeeping to the team. She believes that accounting is the language of business, and strives to help business owners, entrepreneurs, and other stake holders understand their finances in order to make the best decisions for the health and growth of their business. When she is not crunching numbers and organizing data in spreadsheets Lindsay enjoys spending time with family, playing acoustic guitar, running, visiting local Richmond breweries, and watching a good sci-fi TV show or movie.



  • Financial Reporting
  • GAAP Accounting
  • Budgeting
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Lovin Nagi

Full stack developer

Nagi is a full stack developer with experience in Wordpress, Magento,  Laravel, and several other languages. He has been helping clients build and upgrade their websites using the most modern technologies, ranging from small to large companies.




  • WordPress | Magento
  • CakePHP | Laravel
  • MongoDB | PostgreSQL 
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Steve Morin

Developer 

For more than 20 years, Steve has been developing and working with clients, large and small, to bring their story and presence to the Internet. He brings experience to all facets of the digital marketing world from development, design, online advertising and client management.

To Steve, work isn’t work. His love of computers and programming dates back to the 80s when his father first began bringing home the first personal computers. So being on the computer is a way of life, not just work.

When Steve isn’t working on developing solutions for clients, he is out in the woods of New Hampshire kayaking down rivers, hiking up mountains or enjoying time with his two teenage boys. Steve brings the same passion to building websites that he does to life, his work is an extension of him and his values.




  • Front-End Development
  • Web Design
  • Online Advertising
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Tairyn Palanker

Account Strategist

Tairyn has consistently developed marketing campaigns with conversion rates of well over the industry standards in their respective fields. She has successfully repositioned multiple brands, ensuring that they could promote more lucrative and, in many cases, reoccurring revenue streams. Her content-focused marketing strategies have positioned many brands as thought-leaders in their respective industries, allowing them to build trust and formulate stronger bonds with their customers, ultimately resulting in larger, more consistent sales. When not working, she spends time reading, playing with her spoiled cats, and rollerblading




  • Digital Strategy
  • Digital Marketing
  • Quality Assurance
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You

We're Always in Search of Great Talent!

Are you a tech-savvy, innovative thinker eager for an opportunity to press the boundaries of your skill set? We're looking for qualified candidates like you to join our team! Check out our careers page for information on current job openings and to submit your resume. 


View Careers

Our Extended Team

In addition to our core team of marketing specialists, we have an extensive directory of highly skilled designers, animators, video production creatives, voice actors, coders, mobile app developers and other professionals spanning the creative spectrum. Each of our extended team members has been vetted and produces only the highest quality work.