Trust. Value. Opportunity.

Reinventing the client-agency relationship.

Our Team

At Xponent21, we aim to holistically understand all aspects of your business, from the unique challenges you face to your long and short term goals. It’s through this alignment of objectives and foundation of trust that we maintain a balance of keeping you in the loop and letting you focus on other facets of your business. You’re the expert in your industry, and we’re the experts in ours --- digital + business solutions.

Will Melton

President & CEO

Will brings his 14 years of business leadership in technology and marketing to help businesses across the world tap into their own lively culture, dedication to service and superior solutions to thrive in the digital space. Innovative strategies that improve customer experience while reducing costs and crafting masterpiece digital strategies are two of Will's biggest passions.

  • Business Innovation
  • Digital Strategy
  • Experience Design
  • Platform Integration

Jonathan Dyke (JD)

Chief Information & Operations Officer

With experience in companies from startup to Fortune 500, JD has been building teams, enhancing processes, and structuring datasets to help organizations scale efficiently and effectively. Customer experience and any conversation around data decision and strategy are other professional areas he is passionate about. When not assessing workflows or navigating through data fields, JD can be found riding his bike or spending time with his wife and their Shiba Inu.

  • LEAN/AGILE Methodology
  • Growth Strategist
  • Data Analysis
  • UI/UX

Courtney Turrin

Director of Operations

With 10 years of experience training and working in research and data science, Courtney uses her skills to produce outsized results for our clients. She is passionate about consistently measuring results to optimize processes and inform data-driven marketing initiatives. When she’s not analyzing data, she can be found making wine.

  • Data-Driven Strategy
  • Process Optimization
  • Data Visualization
  • Quantitative Analysis

Olivia Deputy

Director of Content Marketing

Olivia leads Xponent21’s content marketing initiatives. A stickler for grammar and proper syntax, she loves putting words together to tell a company’s story and communicate their value proposition in a way that appeals to their target audience. She believes that dogs are just little furry people, and in her spare time she helps find labrador retrievers homes through the Lab Rescue of Greater Richmond.

  • Content Marketing
  • Marketing Automation
  • Digital Advertising
  • Social Media Marketing

Jamie Toraason

Project Coordinator

Jamie has been solving complex business problems for nearly two decades. After successfully managing large scale corporate change initiatives all over the world, she decided to redirect her focus and follow her passion for small business development. Jamie is a relationship builder and creative, and can typically be found in a vegetable garden alongside her US Navy husband and two small children.

  • Change Leader
  • Business Process Innovator
  • Creative Problem Solver

Chuck McCarthy

Ad Specialist

Chuck is our Ad Specialist here at Xponent21. With his digital expertise and creative outlook, he enjoys finding ways to connect you with the perfect customer. When not at work, you can find him playing guitar in his rock band, watching sports, or enjoying a local craft brew. 

  • Digital Advertising
  • Social Media Marketing
  • Paid Search Marketing

João Brüch

Lead Designer/Developer

João is our esteemed performance website design specialist. He brings deep knowledge of visitor behavior and vast experience building user interfaces that are designed to deliver conversions. Fueled by data insights and tailored marketing strategies, Joao ensures that each website our team creates is aesthetically made to delight and technically designed to perform.

  • Front-End Development
  • Web Design
  • Graphic Design
  • Experience Design

Hai Le

Web Designer

Hai is our graphic and web designer with vast experience in UI website and mobile app design. Hai's design style is consistently creative, modern, and aesthetically beautiful. His work centers around bringing new websites to life with inspiring, user-friendly designs. 

  • Graphic Design
  • Web Design
  • Mobile App Design
  • UI Design

Kelly Collins

Account Strategist

A recent graduate from Virginia Tech where she studied Marketing and Management, Kelly is equipped with a fresh perspective and is eager to help customers achieve and exceed their goals. With a focus on social media and content creation, she enjoys brainstorming unique ways to showcase ideas and thoughts customers may have for their business. When she’s not at work, you can find her at the beach or with friends and family!

  • Social Media Marketing
  • Content Creation
  • Account Strategy


We're Always in Search of Great Talent!

Are you a tech-savvy, innovative thinker eager for an opportunity to press the boundaries of your skill set? We're looking for qualified candidates like you to join our team! Check out our careers page for information on current job openings and to submit your resume. 

View Careers


Our Extended Team

In addition to our core team of marketing specialists, we have an extensive directory of highly skilled designers, animators, video production creatives, voice actors, coders, mobile app developers and other professionals spanning the creative spectrum. Each of our extended team members has been vetted and produces only the highest quality work.