Capabilities
Marketing, Technology, and Media Capabilities
Digital Marketing Solutions That Scale
Xponent21 brings strategy, technology, and production under one roof. Our marketing team gets you found and chosen, our technology team builds tools around the way you work so growth doesn't add overhead, and our media team turns your expertise into reach, engagement, and authority. Start with the pillar that fits your goal, or browse every service below.
Get ClarityMarketing, Technology, and Media
Under One Roof
Most growth problems cross departmental lines, so our team does too. Each part of Xponent21 delivers on its own, and each gets stronger when it works alongside the other two.
- Marketing Get Found and Get Chosen Strategy, brand, content, and campaigns that put you in front of the right buyers and give them reasons to choose you.
- Technology Remove the Ceiling on Growth Custom tools, automations, and AI built around your workflows, so growing doesn't mean more busywork.
- Media Build Authority People and AI Remember Video, podcasts, and social content that grow your reach, keep your audience engaged, and build authority.
Marketing: Get Found and Get Chosen
We build the strategy, brand, content, and campaigns that put your business in front of the right buyers, wherever they search, scroll, or ask AI, and give them reasons to choose you.
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Marketing Strategy & Consulting
Build a data-backed roadmap for growth.
- Market Research & Planning
- Audience & Persona Development
- Messaging & Positioning Strategy
- Cross-Channel Strategy
- Marketing Funnel Design
- Customer Journey Mapping & Optimization
- Campaign Architecture
- Competitive & Market Landscape Analysis
- Data-Driven Campaign Planning
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Branding & Positioning
Define your identity and differentiate your business.
- Brand Identity Creation
- Logo Design (Static, Animated & Audio Logos)
- Visual Style Guidelines
- Brand Voice & Messaging Development
- Brand Video Scripting & Direction
- Brand Social Media Strategy
- Social Profile, Banner & Post Template Design
- Branded Marketing Materials & Collateral Design
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SEO & AI Visibility
Be visible when it matters most: in traditional search, AI-powered platforms, and the moments that drive business growth.
- AI Search Optimization
- Technical SEO Audits & Implementation
- Keyword Research & Content Strategy
- On-Page SEO Enhancements
- Link Building & Authority Growth
- SEO-Driven Content & Page Creation
- Metadata & Schema Optimization
- Performance Monitoring & Reporting
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Content Strategy & Marketing
Research-backed strategy, expert human editing, and proprietary AI-powered workflows deliver content that ranks, builds authority, and fuels long-term growth.
- Content Strategy & Planning
- Content Gap Analysis
- Competitive Research
- Content Roadmaps
- SEO-Driven Content Creation
- Multi-Format Repurposing
- AI-Accelerated Content Workflows
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Digital Advertising
Reach your audience where they scroll, search, and stream.
- Paid Search & Display
- Video & Audio Ads
- Cross-Network Campaigns
- Social Media Advertising
- Campaign Optimization
- A/B Testing & Attribution
- Retargeting & Lookalike Audience Strategies
- Budget Allocation & ROI Forecasting
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Website Design
Build digital experiences that convert and improve the ones you've already invested in.
- Custom WordPress Sites
- Website Redesigns & Modernization
- UX Audits & Optimization
- Conversion Rate Optimization
- UX/UI Design
- eCommerce & Membership Sites
- Online Learning Platforms
- Landing Pages & Microsites
Technology: Remove the Ceiling on Growth
When marketing works, it exposes the bottlenecks behind it. We find where time and margin are leaking and build what fixes it: AI integrations, automations, custom platforms, and interactive experiences designed around your workflows and your problems, not someone else's. Your team spends less time on busywork and more on the work that grows the business.
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AI Integration Consulting
Put AI to work inside your business, not just your marketing.
- AI Readiness & Opportunity Assessment
- Workflow & Process Automation
- Custom AI Tool Development
- AI-Powered Reporting & Dashboards
- Internal Team Training & Adoption
- Ongoing Optimization & Support
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Custom Platforms & Web Apps
Software built around how your business actually works, so you stop renting tools that almost fit.
- Custom Web Applications
- Client, Member & Partner Portals
- Learning Platforms
- Internal Tools & Dashboards
- System Integrations & APIs
- Moving Off Rented Software You Don't Own
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Interactive Experiences
Custom games and interactive tools people choose to play, built to drive measurable engagement, qualified leads, and brand growth. Designed and launched by OnScreenGames, our in-house game studio.
- Trade Show & Booth Games
- Website Quizzes, Calculators & Playable Diagnostics
- Subscriber & In-Product Engagement Games
- Live Venue & Big-Screen Game Shows
- Learning, Onboarding & Training Games
- Lead Capture & Analytics Built In
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WordPress Support
Keep your website fast, secure, and reliable.
- Website Health Monitoring
- Uptime Monitoring & Response
- Security Scans & Vulnerability Management
- Technical Support
- Plugin & Theme Updates
- Performance Optimization
- Troubleshooting & Emergency Fixes
Media: Build Authority People and AI Remember
Authority comes from personality, presence, and platform working together. Our in-house production team creates video, podcasts, and social content that grows your reach, keeps your audience engaged, and puts your people and expertise in front of the buyers who matter. Every piece reinforces the message you want buyers to remember and AI to repeat.
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Video Production
Bring your brand's message to life.
- Video Strategy, Storyboarding & Channel Planning
- Branded Video Content
- Product Videos
- FAQ & Educational Videos
- Testimonials & Case Studies
- Social Clips & Shorts (Reels, Shorts, Stories)
- YouTube Channel Creation, Optimization & Strategy
- Multi-Format Repurposing from Single Video Shoots
- Video Editing & Post-Production
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Podcast Production
Turn expertise into an audience. We build podcasts that build authority and stay in your listeners' feed.
- Podcast Strategy & Concept Development
- Recording & Production
- Editing & Post-Production
- Show Branding & Cover Art
- Distribution & Platform Setup
- Episode Clipping & Social Repurposing
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Social Media Management
Turn followers into brand champions.
- Social Strategy & Planning
- Social Growth Strategy Audit
- Channel Setup & Optimization
- Content Calendar Creation
- Post Creation & Scheduling
- Video Content Creation (Reels, Shorts, Stories)
- Community Engagement
- Influencer Marketing & Partnerships
Built for Your Industry
The same three pillars, tuned to how your industry buys.
Proven Strategies.
Real Results.
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Technology

How a Custom Trade Show Game Turned Booth Visitors into Qualified Leads
Interactive Trade Show Game Drives 37% Conversion RateAfter Xponent21 built a custom interactive trade show game for Weidmuller USA, 37% of players voluntarily submitted their contact information, delivering structured, high-intent lead data for their sales team.
Read More -
Marketing

Comfort Heating & Air Strategic AI SEO Case Study
Client-Reported Revenue Up More Than 50% Year Over YearOne year into our SEO and GEO service engagement, Comfort now holds local pack positions for the highest-volume "near me" queries that drive the majority of service calls in the region, visibility that has driven over 50% revenue growth.
Read More -
Media

One Shoot, 5 Videos, 2.1M Impressions: Video-Driven SEO
100% of Videos Rank in AI Overviews and Top SERP PlacementsOne shoot gave 3M film distributor Energy Products Distribution five FAQ videos that now rank in AI Overviews, featured snippets, or top organic results for their target questions, earning 2.1 million search impressions and 10.6K organic clicks for its most-searched product line.
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Trusted by
Growing Brands
Xponent 21 has been an incredible partner for our marketing needs. From day one, their communication has been top-notch, they’re responsive, proactive, and always keep us in the loop on project status and timelines. Nothing ever falls through the cracks.
Beyond communication, their team genuinely takes the time to understand our business and goals. They bring thoughtful ideas to the table and are always willing to adjust based on our feedback, which makes the whole process feel collaborative rather than transactional.
We’ve seen real results since partnering with them, and just as importantly, working with them has been easy and stress-free. Highly recommend Xponent 21 to any business looking for a marketing partner that actually listens and delivers.
Eliza Minor, Tint USA
Hiring Xponent21 has been one of the best decisions we’ve made for our AI and SEO strategy. Since working with them, visibility has improved significantly. Kiryako and team bring a great combination of content strategy and technical knowledge to the table. Whether it’s creating content that performs well in AI-powered search or quickly diagnosing and fixing our technical SEO and website issues, they’ve consistently delivered results. If you’re looking for a team that understands both the strategic and technical sides of modern SEO, I highly recommend Xponent21.
Barry Pinto, A Living Tribute
Xponent21 helped lead our organization through both a rebrand and website redesign. They were efficient, flexible with timelines, and willing to prioritize certain items according to our needs. Their processes are very collaborative, which ensures that the client is never in the dark about their project. Most importantly, Xponent21 had experience doing similar projects for other nonprofit organizations, which was aided in their ability to align with our mission.
Overall, a flexible and accommodating client experience that delivered the results we were hoping for.
Jovan Burton, Partnership for Housing Affordability
I highly recommend Xponent21. Our project manager was so personable and responsive, and the entire team worked closely with us to provide a site that met all the criteria we were looking for. They listened to everything we needed and wanted in a new website then delivered it in a timely and efficient manner. The end result was a website that is attractive, organized, and easy to navigate. The response to our new website has been overwhelmingly positive and we could not be happier! I would happily work with them again. Thanks, Xponent21.
Amy Nisenson, Mary Morton Parsons Foundation
Xponent21 has been instrumental in growing my business. Their creativity, professionalism and willingness to learn my industry have made this a successful partnership. Chuck and Will are very responsive and innovative. I recommend Xponent21 to all my industry peers.
Larry Brown, General Solar Company
Xponent21 has been great to work with. I have used other company’s in the past and feel like I had always gotten taken advantage of. Xponent21 is a top shelf company and has exceeded my expectations. Every team member has done what they said they would do. Thanks for helping us at WAOGarage.com and factorydirectoil.com. The WAO site was designed by XPonent21 if you want to see their work. Thanks Xponent21.
Randy Finck, WAO Garage & Amsoil Factory Direct Oil
Xponent21 completely changed our online presence. We went from having a PDF type web page to having a full blown site under their care. Anytime we have issues, they’re immediately on it! Xponent is an incredible, community focused company. Podium RVA is a local nonprofit that has benefitted greatly from our partnership. If you’re looking for web developers, SEO experts, or for help with AI, Xponent21 is THE best!
Vicki Yeroian, Podium RVA
Will Melton and the rest of the XP21 team are fantastic! They have been stellar and really understand the nuanced details of launching a brand/website and understand everything from USP to SEO. Would absolutely recommend anyone interested in taking their marketing/site/brand to the next level.
Andy McTavish, Aledade
Not Sure
Where to Start?
What looks like a people problem is often a process problem, and process problems leak margin, waste hours, and cost you deals. A discovery call with our strategists maps where growth is stalling and what it's worth to fix, whether the answer is marketing, technology, or both.
Get Clarity
