Our Blog


Fit4Kids
December 6, 2022
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Xponent21
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders.

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Managed Services Group
November 29, 2022
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Xponent21
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging.

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Energy Products Distribution
November 14, 2022
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Xponent21
Recognizing the heightened need for an intuitive navigation experience, we used subtle design and color changes throughout the site to visually differentiate among the many product lines offered by EPD. We tested different menu displays to determine how best to help users find the information they were looking for on the site. The site also included an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities.

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optimizing a campaign
Behind the Scenes: Optimizing a Campaign for Success
October 24, 2022
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Danielle Morin
With just a click of a button, your paid media campaign will go live for everyone to see. It’s that simple, right? Well, not quite.  What you and your target audience see is a tailored, well-designed message about your product, service or brand. However, what you don’t see is the extensive work behind the strategy, creation, development, and ongoing optimizations

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The Mary Morton Parsons Foundation
September 27, 2022
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Xponent21
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.

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satisfied employees circle up for a high 5
Prioritizing Career Satisfaction: Work Experience Design & Doing Work You Love
August 17, 2022
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Courtney Turrin
As Chief Work Officer at Xponent21, I’m tasked with ensuring that our team has the tools, training, and systems in place to allow them to focus on and perform their best work. By creating a work environment that prioritizes the employee experience and fosters optimal performance, we believe that everyone wins – our clients, their customers, our employees, our company, and ultimately, our community.  That sounds idyllic, but how does it work in practice?

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In Technology Research Facility: Chief Engineer Stands in the Middle of the Lab and Uses Tablet Computer.
Case Study: Government Technology
June 27, 2022
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Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.

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woman working from laptop 32 hours a week
Rethinking the 40 Hour Workweek: How Americans Can Get More Done AND Work Less
June 14, 2022
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Jillian Broadwell
It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and having the world’s highest GDP. Our cultural fascination with work helps fuel our economy, our social systems, and our innovation. It also gives us the freedom to pursue our version of the American Dream.  But

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seo display on laptop
SEO Best Practices for Achieving Top Rank
June 6, 2022
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Kelly Collins
We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query. Coffee shops near me, best cleaning products for hardwood floors, dinner recipes —the list goes on! Once you pop into a search engine with the need for knowledge, it does a pretty

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Website Design & User Experience
June 3, 2022
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Xponent21
WebinarsExpect More from Your Website (& How to Achieve It) How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed WebsiteWATCH WEBINARJune 3, 2022In today’s digitally driven world, people can do almost anything online. Whether it’s buying groceries, enrolling in an online course, booking a doctor appointment, making a secure

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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.


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