Our Blog


Leadership Metro Richmond
January 16, 2024
 / 
jade
Leadership Metro Richmond (LMR) is our region’s community leadership development and engagement organization. Ahead of its 40th anniversary, LMR came to us with the goal of updating their website to improve content organization, user experience, and design.

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Online Environmental Impacts: Strategies for Corporate Websites to Boost Sustainability and Drive Brand Engagement
November 16, 2023
 / 
Will Melton
In the landscape of corporate sustainability, businesses are making strides in reducing their environmental impact through various initiatives. However, one significant aspect often remains in the shadows – the sustainability of their websites. The Website Carbon Calculator is a useful tool for assessing a website’s sustainability.

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Virginia Artesian Bottling Company
August 17, 2023
 / 
jade
The client’s primary goals for their new website were to improve the visitor experience of using the site, boost visitor engagement, and drive more online leads for their business.

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Well-Trained Mind Academy
August 8, 2023
 / 
jade
The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site.

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Fortress Security Risk Management
June 9, 2023
 / 
jade
Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses. Armed with this content framework, our creative team worked

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what to do about negative reviews
When Your Company is Awesome But Your Reviews are Awful
March 15, 2023
 / 
Courtney Turrin
Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and

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WAO Garage
March 7, 2023
 / 
Will Melton
WAO Garage already had a fun, light-hearted brand, and we wanted to maintain that with the new website, while evolving the content, design, user experience, and functionality of the site to compete in the architectural window film market. We would also upgrade their digital shop, making it fully functional to allow for online sales. Our scope of work included digital

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Pool Brokers USA
February 15, 2023
 / 
Will Melton
We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value

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Layr
January 30, 2023
 / 
Will Melton
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero.

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man standing at summit of mountain
An Organic SEO Strategy to Take You to the Summit of Search Results
December 29, 2022
 / 
Courtney Turrin
This article is the second in our SEO Strategy series. If you haven’t read the first article, we suggest you start there to understand how organic SEO strategy fits into your broader SEO Strategy.  Organic SEO: The Lynchpin of a Winning SEO Strategy To recap from our first article: to win the game of search engine optimization (SEO), you must

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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.


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