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In Technology Research Facility: Chief Engineer Stands in the Middle of the Lab and Uses Tablet Computer.
Case Study: Government Technology
June 27, 2022
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Will Melton
A relatively small government technology services provider was looking to increase its visibility with buyers and influencers within the federal government. Though contract season runs from late summer through the beginning of fall, we conducted a longterm marketing effort beginning in March to reach more purchasing agents and internal technology professionals while maintaining a brand presence over a long period of time.

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Rethinking the 40 Hour Workweek: How Americans Can Get More Done AND Work Less
June 14, 2022
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Jillian Broadwell
It’s well known that Americans value productivity and work. We are a culture that esteems advancement. We pride ourselves on developing the newest technologies and having the world’s highest GDP. Our cultural fascination with work helps fuel our economy, our social systems, and our innovation. It also gives us the freedom to pursue our version of the American Dream.  But

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SEO Best Practices for Achieving Top Rank
June 6, 2022
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Kelly Collins
We live in a world where we have access to just about every piece of information we need right at our fingertips. All it takes is a query. Coffee shops near me, best cleaning products for hardwood floors, dinner recipes —the list goes on! Once you pop into a search engine with the need for knowledge, it does a pretty

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Website Design & User Experience
June 3, 2022
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Xponent21
WebinarsExpect More from Your Website (& How to Achieve It) How to Create New Revenue Streams, Improve Your Bottom Line, and Implement a Profit-Generating Customer Experience with a Performance Designed WebsiteWATCH WEBINARJune 3, 2022In today’s digitally driven world, people can do almost anything online. Whether it’s buying groceries, enrolling in an online course, booking a doctor appointment, making a secure

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SEO Strategy: How to Win a Competitive Game
May 17, 2022
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Courtney Turrin
If you’re a business owner or someone responsible for marketing a business, you likely already know you need to show up on the first page of search results, as close to the top as possible, to drive organic traffic to your website. How to successfully do so is another story. A winning SEO strategy begins with understanding the game, so

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How to Create Compelling Mission and Vision Statements: Through the Lens of Brand Strategy
May 2, 2022
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Miranda Nash
Brand strategy is a critical component of a business. An effective brand strategy aligns all elements of a business with its target audience and helps sustain a strong brand presence in the marketplace. It helps distinguish what sets a company apart from its competitors and conveys the personality you want consumers to associate with the business.  One of the first

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Case Study: Cedarwood Dentistry
April 20, 2022
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Danielle Morin
Cedarwood Dentistry, located in Richmond, VA, offers personalized dental care for cosmetics, cleanings, emergencies, and more. Their team is built on the belief that you’re more than just a number. With Xponent21 sharing that same belief, we knew from the start this would be a thriving partnership.

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The Importance of Saas for Small Business and Medium-Sized Companies in 2022 and Onwards
April 4, 2022
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Xponent21
The migration from more classical IT systems to cloud based solutions is increasing steadily. One of the most popular branches of cloud based solutions is SaaS (Software as a Service). SaaS is becoming increasingly popular for companies and professional individuals as it allows the end-users to have a set of modern IT services at a much more affordable price. It

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Tips for Building an Effective Social Media Strategy in 2022
March 31, 2022
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Alison Smith
By now, most businesses have realized the power of an effective social media strategy. However, not all businesses have the time or resources to spend building said strategy. While there are articles and books explicitly dedicated to the best social media marketing tips, it doesn’t have to be that complex. There are a few simple ways that you can build

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5 Ways to Save on Your Next Website Project & Maximize Its Impact
March 9, 2022
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Will Melton
If you really wanted to, you could actually put a website online without paying a cent. Of course, the site would be littered with Wix ads and you’d have to do all the work yourself, but you really could do it without spending any money. Businesses and nonprofits with defined goals and objectives need a website that helps them achieve

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Most of our clients don’t have the time --- or desire --- to read dozens of articles to keep a finger on the pulse of the digital marketing industry. And quite frankly, we believe they shouldn’t have to, because that’s our job. The Xponent21 team is dedicated to staying up-to-date on the latest industry news and strategies so that our clients can focus on running their businesses. All of our articles are written with our clients in mind, providing you with just enough information to know that your marketing dollars are being put to good use and to feel empowered making decisions.


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