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We recently had the privilege of collaborating with the Partnership for Housing Affordability (PHA), a cornerstone nonprofit dedicated to housing advocacy and research in the Richmond region. As PHA approached its 20-year milestone, they aimed to rejuvenate their brand with a fresh logo and enhance their website’s user experience. Our mission was clear: to create a modern, accessible digital environment that mirrors PHA’s commitment to housing advocacy.…

Aledade was looking for an agency partner to guide them through a website redesign. One of their primary aims was to deliver an experience that seamlessly served the needs of their different stakeholders. To achieve this goal, our team worked with Aledade on technical strategy, user experience (UX) planning, and content strategy, as well as web design and development.…

Weidmuller is a 170-year-old German company with an international presence. Looking to expand their foothold in the United States market, they sought a messaging strategy to effectively communicate who they are and what they do to clients and prospects in the U.S. The objective was twofold: to build off their established corporate DNA and to resonate with unique U.S. market segments and customers. The key deliverable was a new Messaging Platform, a strategic tool to unify their brand message across various platforms and stakeholders, ensuring every word was purposeful, consistent, and goal-oriented.…

Energy Products Distribution, a regional distributor of 3M Window Films, aimed to increase awareness of EPD University, their window film installation training program to address the industry’s growing demand for skilled installers. The labor shortage in the industry prompted the need for strategic marketing to attract, train, and place individuals interested in becoming certified installers.…

Leadership Metro Richmond (LMR) is our region’s community leadership development and engagement organization. Ahead of its 40th anniversary, LMR came to us with the goal of updating their website to improve content organization, user experience, and design.…

In the landscape of corporate sustainability, businesses are making strides in reducing their environmental impact through various initiatives. However, one significant aspect often remains in the shadows – the sustainability of their websites. The Website Carbon Calculator is a useful tool for assessing a website’s sustainability.…

The client’s primary goals for their new website were to improve the visitor experience of using the site, boost visitor engagement, and drive more online leads for their business.…

The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site.…

Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses. Armed with this content framework, our creative team worked…

Many business owners believe that online reviews on sites like Yelp, Facebook, and Google don’t have much bearing on their business. If you’re one of these business owners, you may be thinking, “We have plenty of customers already, so why should I worry about getting online reviews?” Or, “I know our reviews are bad, but our company is great and…