Marketing
Put Your Best Post Forward
An active social media presence personifies your brand to foster an authentic connection with your audience.
Elevate Your Brand Visibility with Social Media Management
Social media meets your customers where they're already spending time, offering an approachable way to showcase your brand personality and share news and updates that might not get a lot of visibility if they only live on your website. Consistent posting that aligns with your brand, your customers, and your business goals creates loyal followers and deeper connections so people think of your brand every time they’re in the market.
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32%of consumers
say social media is where they first discovered the most recent brand they bought from.¹
¹ Clutch, 202665%follower growth
average follower growth over 90 days for Xponent21-managed Instagram accounts.²
² Xponent21 client dataSimplifying Social
Our one-time and ongoing social media services ensure your presence is effective, up to date, and continuously engaging for your followers.
One-time setup
Build the foundation
Social Media Strategy
Audience, platform, voice, and messaging decisions, set before anything gets posted.
Social Account Setup
New profiles built correctly from day one, fully branded and configured.
Social Profile Optimization
A polished, consistent presence across platforms that converts profile visitors.
Social Playbook Development
A one-time strategic setup for teams running social in-house, or across a franchise.
Ongoing
Keep it running
Social Content Creation
On-strategy content plus user-generated content (UGC) and creator-network production.
Social Media Management
Posting, engagement, listing accuracy, and reporting.
Community Visibility & Listening
Tracking what's said about your brand across social and forums like Reddit.
Xponent 21 has been an incredible partner for our marketing needs. From day one, their communication has been top-notch, they're responsive, proactive, and always keep us in the loop on project status and timelines. Nothing ever falls through the cracks. Beyond communication, their team genuinely takes the time to understand our business and goals. They bring thoughtful ideas to the table and are always willing to adjust based on our feedback, which makes the whole process feel collaborative rather than transactional. We've seen real results since partnering with them, and just as importantly, working with them has been easy and stress-free. Highly recommend Xponent 21 to any business looking for a marketing partner that actually listens and delivers.
Eliza Minor
Tint USA
Take Control of Your
Social Media Presence
The Xponent21 strategy team keeps your social presence consistent, on-brand, and working toward your business goals. We start by understanding your brand and how you want it portrayed, then build a platform and content strategy around it.
Next, we conduct strategic research to ensure your posts reach the right people on the platforms that make sense for your business, including listening to what's already being said about your brand and category across social channels and community forums like Reddit.
We work closely with your team to capture content about your current projects and updates, and create additional content independently to keep your social profiles active and engaging.
76%of social users
say social media has influenced some portion of their purchases over the past six months.¹
¹ Sprout Social, 2025How Social Media Contributes to Your Broader Marketing Strategy
Social media is often the marketing line item that draws the most scrutiny when budgets tighten. What that view misses is the power of social as a driver of awareness and engagement. That’s the foundation that strengthens digital ads, video, content and SEO across the board.
A content repurposing strategy makes a brand’s overall digital connection concrete. Quality content is produced all at once and then cut, repackaged, and reformatted for multiple channels, driving more engagement and ROI from the same creative investment. Repeated exposure across multiple channels also improves recall, so a single article, video, or podcast episode can become the source of content across your website, YouTube, and social platforms.
Frequently asked questions
Q: Can you produce video for my social media accounts?
A: Yes, and we push for it because its incredibly effective. Video is doing most of the heavy lifting in the current media mix — algorithms favor it, audiences expect it, and a feed without it looks dated next to competitors...
Q: How much content and input does my team need to provide for social media management?
A: This depends on your brand more than any fixed number we could quote across the board. Three factors have the greatest impact on this: Review preference varies the most between clients. Some want to see every post before it’s published,...
Q: Paid vs. organic social media: which should my business prioritize?
A: Paid and organic social media serve different purposes, and treating them as competing options usually means underinvesting in both. Organic content builds your brand voice, community, and long-term trust. It’s slower to show results, but it compounds over time and...
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Our clients are our partners. Together we’ll spark something amazing.
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