There are several reasons why consumers are willing to pay more for sustainable options: Environmental Concerns: Many consumers are becoming increasingly concerned about the impact of their purchasing decisions on the environment. They are willing to pay more for sustainable products because they believe it will have a positive impact on the planet and reduce their carbon footprint. Health and…

Many successful brands have recognized the importance of sustainability and have made it a part of their messaging and brand identity. Here are a few examples: Nike: Nike has been incorporating sustainability into their brand messaging and business practices for years. They have set ambitious sustainability goals, such as using 100% renewable energy in their facilities, and have made sustainability…

There are several examples of sustainable corporate gifts that businesses can give to their clients, partners, and employees. Here are some ideas: Refillable water bottles: Refillable water bottles, like Richmond Water, made from sustainable materials like aluminum, glass, stainless steel, or bamboo are a practical and eco-friendly gift option. Recycled notebooks: Notebooks made from recycled paper and cardboard are a…

There are several features that can be incorporated into a website design to make it more sustainable, including: Minimalist design: A minimalist design that uses fewer graphics and visual elements can help reduce the website’s carbon footprint by reducing the size of the website’s files and the number of requests made to the server. Efficient coding: Efficient coding can help…

A study by MIT Sloan Management Review found that consumers are willing to pay an average of 14% more for products that have been certified as sustainable by a third-party organization. However, the premium that can be charged will depend on various factors, such as the product category, the region, and the perceived value of the sustainability efforts. It’s worth…

A strong brand identity is essential for any business looking to succeed in the modern economy. An effective brand strategy should consider the following key components: brand name, logo, color palette, typography, brand personality, visual elements, positioning, and mission, vision, and values. Components of a Brand Identity Brand Name A brand name is one of the most important components of…

Yes, absolutely! Every website project we undertake begins with careful consideration of the client’s content management needs. For example, will your site require frequent edits to your core pages or team profiles, or new content for your blog, new pages, and so forth. We then configure the site to make these changes as easy as possible to implement.  We also…

How long it takes to build a website depends on a number of factors. Here are some of the key influences: Website size Desired functionality & integrations Foundational research needs related to SEO, audience and endpoints, personas, etc. Content strategy and development needs Media needs, like videography, photography, and graphic design Timeliness of client response to questions, approval requests, etc.…

Some people like to live life on the edge, but we always suggest a support plan for any website.  Having built hundreds of websites over the years, we receive requests almost daily to remedy sites that have been hijacked, infected or taken offline due to malicious activity. In a majority of cases, unperformed maintenance and a lack of basic security…

What is my web host and how is it different from my domain host? This is a common question we hear from clients, so let’s break it down. Domain hosting is the renting of a web page address (also known as a domain) on the internet. Just like a physical address, a domain is where people go to find your…