Question 1

Can you produce video for my social media accounts?

Accepted Answer

Yes, and we push for it because its incredibly effective. Video is doing most of the heavy lifting in the current media mix — algorithms favor it, audiences expect it, and a feed without it looks dated next to competitors who&#8217;ve already made the shift. We handle this through two services: dedicated video production and&hellip;

Question 2

How much content and input does my team need to provide for social media management?

Accepted Answer

This depends on your brand more than any fixed number we could quote across the board. Three factors have the greatest impact on this:  how much you want to review before content goes live, whether your content leans visual, and  whether you have a single point of contact for coordination. Review preference varies the most&hellip;

Question 3

Paid vs. organic social media: which should my business prioritize?

Accepted Answer

Paid and organic social media serve different purposes, and treating them as competing options usually means underinvesting in both. Organic content builds your brand voice, community, and long-term trust. It&#8217;s slower to show results, but it compounds over time and gives paid campaigns a foundation of credibility to build on. Paid social delivers speed, reach,&hellip;

Question 4

Should my business delete its Twitter/X account?

Accepted Answer

For most brands, the answer is yes, or at minimum, stop posting and keep the handle. The reasoning here is practical rather than political. Organic engagement for brand accounts on Twitter/X has declined significantly, link posts get poor distribution in the current algorithm, and referral traffic back to company websites has dropped as a result.&hellip;

Question 5

Should my business be on TikTok?

Accepted Answer

For most B2B companies, the honest answer is no, at least not as a primary channel. TikTok rewards volume and native-feeling vertical video, and if nobody at your company wants to be on camera every week, the realistic outcome is four videos and a channel that goes quiet, which reads worse than never starting. TikTok&hellip;

Question 6

Does my B2B brand need reviews and user generated content?

Accepted Answer

Yes, and for B2B that mostly means review platforms rather than customer photos. Buyers check G2, Capterra, Clutch, Gartner Peer Insights, Glassdoor, and Google reviews during evaluation, and AI tools pull from those sources heavily when asked to compare vendors in a category.  A systematic review request at the right moment in your customer lifecycle&hellip;

Question 7

How should I measure social media ROI?

Accepted Answer

Deciding what purpose social media has for your brand is first priority, because the measurement follows from the goal. Most disagreements about social ROI are actually disagreements about purpose.  If the social goal is demand generation, track pipeline sourced and influenced by social using UTM parameters plus a self-reported attribution field on your forms, since&hellip;

Question 8

Do social media signals affect Google rankings?

Accepted Answer

Not directly. Google has said repeatedly that likes, shares, and follower counts are not ranking factors, and no credible study has demonstrated otherwise.  The indirect path is real though, and that’s where the confusion comes from. Content distributed on social earns links and citations from people who found it there. Branded search volume rises as&hellip;

Question 9

How much does social media management cost?

Accepted Answer

Scope drives the range, but a few benchmarks are useful.  A playbook and setup engagement is normally a one-time project fee.  Ongoing organic management for two to three channels typically runs $1,250 &#8211; $4,000  per month.  Paid social management is usually priced as a percentage of spend or a flat fee on top of spend,&hellip;

Question 10

What should my business do with inactive social media accounts?

Accepted Answer

Audit them, then revive, repurpose, or retire each one deliberately. Keep the handle in nearly every case, because releasing it invites impersonation and squatting, and reclaiming a handle is difficult.  For accounts you are abandoning, update the bio and profile image to current branding, pin a post pointing to where you are active, remove any&hellip;

Question 11

Does my business need a social media policy or a crisis plan?

Accepted Answer

Yes, and both can be short. An internal social media policy tells employees what they can say about the company publicly, what is confidential, how to disclose their affiliation when they comment in industry communities, and who to escalate to when something looks like a problem.  A crisis plan names who has authority to pause&hellip;

Question 12

Should my company’s executives post from personal social accounts?

Accepted Answer

Yes, if any of them will actually do it. Personal accounts consistently outperform company pages on LinkedIn, and buyers trust a named person over a logo, particularly for considered purchases. This works best when the executive has real opinions and a workable process, which usually means a ghostwritten draft they rewrite heavily rather than a&hellip;

Frequently Asked Questions