Branding & Identity Design

Do They Feel You?

Brands that are truly alive penetrate deeper than memory. Great brands are memorable. The best brands leave an emotional and lasting impact.

An alive brand evokes loyalty, trust, and belief. It moves through people—customers who advocate for you, employees who embody your mission, and communities who rally around your story.

It’s more than a logo or a high-converting website. It’s a set of ideas and behaviors that turn your brand into a force—and a responsibility to deliver experiences that meet the expectations of everyone you touch: employees, customers, vendors, and communities alike.

We help you build that kind of brand.

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Unlock the Full Potential of Your Brand

We are your partner in crafting an unforgettable brand experience that captivates your audience and drives success. Let’s collaborate to create a brand that leaves a lasting impact and propels your organization to new heights.

Our Core Brand Services

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Pathway Builder™ Brand Research

Lay the groundwork for success with our proprietary Pathway Builder™ framework, designed to unlock brand insights that reveal market opportunities and audience expectations.

  • Brand Audits
  • Customer Perception Assessments
  • Competitive Analyses
  • SWOT Assessments
  • Website Analytics Reviews
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Brand Identity

Build a strong and captivating brand identity from the ground up. Whether it’s creating a new brand or refreshing an existing one, we guide you through essential components that leave a lasting impression:

  • Brand Naming
  • Logo Design (Static, Animated & Audio Logos)
  • Visual Style Guidelines (Typography, Color Palette, Imagery & Iconography)
  • Brand Voice & Messaging Development
  • Brand Imagery & Iconography
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Brand Strategy

Plan for success with a carefully crafted brand strategy. We align every brand touchpoint to build equity, foster loyalty, and drive growth.

  • Mission, Vision & Values Alignment
  • Audience & Persona Definition
  • Brand Personality, Tone & Voice
  • Brand Architecture & Structure
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Message Strategy

Connect with your audience effectively through an informed message strategy. Craft messaging that resonates emotionally and clearly differentiates your brand in the market.

  • Competitive Differentiators
  • Positioning Statements
  • Communication Channel Planning
  • Content Themes & Messaging Pillars
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Brand Expression

Empower your team and foster a brand-aligned culture with seamless brand expression.

  • Brand Playbooks & Guidelines
  • Employee Brand Training Resources
  • Brand-Aligned Culture Building
  • Internal Brand Communication Strategy
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Brand Collateral

Show off your brand in just the right way with branded marketing materials. From print and digital materials to physical items, our design team brings your brand to life across all touchpoints.

  • Branded Marketing Materials & Collateral Design (including digital, print, packaging, promotional swag & signage)
  • Business Cards, Letterhead & Envelopes
  • Presentation Templates (Slide Decks)
  • Branded Social Media Templates & Graphics
  • Event & Environmental Graphics
  • Packaging & Promotional Item Design
  • Signage & Wayfinding Design

Take a Look at the Brands
We’ve Brought to Life

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Case Study: PHA

Partnership for Housing Affordability is dedicated to transforming the landscape of housing in the Richmond, VA region. As the leading policy organization in the Richmond region, their work is steeped in collaboration, education, and data-driven solutions that help address deeply rooted needs. In response to housing needs in the communities, they champion policies, developments, and programs for quality affordable housing in the Richmond region.
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Case Study: Layr

Layr is a 3M Prestige Window Film Dealer and Installer, based in New York City, servicing commercial and residential clients across the Northeast. Licensed, Insured, Better Business Bureau-accredited, backed by 3M’s Comprehensive Warranty.
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Case Study: Springline Advisory

Springline Advisory is a financial and business advisory firm dedicated to reshaping the accounting and advisory landscape. They bridge the gap between smaller firm culture and care and larger firm heft and resources, they’ve pioneered a movement where scale meets soul. The innovative growth model, “Scale for Good”, primes a firm for big-league play before they even get there, giving the firm a head start to lead the market. Through this model, Springline Advisory is proving that mid-market accounting and advisory firms can expand in size and scale their means while preserving their culture to achieve long-term success.
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Case Study: Pellikal

Pellikal is dedicated to transforming ordinary windows into extraordinary spaces. As a leading window film company, Pellikal specializes in providing innovative solutions that enhance privacy, aesthetics, and energy efficiency. Their passion for excellence and commitment to quality make them a standout choice for both residential and commercial window film applications.
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    Frequently asked questions

    Q: How long does the video production process take for brands?
    A: The timeline for video production varies based on the project’s complexity, the type of video, and the approval process. Typically, from concept development to final edit, most projects take 3 to 4 months. We collaborate closely with your team to...
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    Q: What should I prepare before starting a video production project for my company?
    A: Before beginning, it’s important to clearly define your goals, target audience, and the key messages you want to convey. Sharing existing brand guidelines, including logos, fonts, and color schemes, is also essential. If you have specific ideas or examples of...
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    Q: Can you help with video distribution and promotion?
    A: Absolutely. Beyond planning and producing your video, we offer comprehensive strategies for deploying it across various channels to maximize its reach and effectiveness. Whether it’s creating shorter, targeted cuts of the video for social media; strategically integrating the video into...
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    View All FAQs
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    Partner With Us

    Our clients are our partners. Together we’ll spark something amazing.

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