But Do They Feel You?
Brands that are truly alive penetrate deeper than memory.
Strategic Branding & Identity Design for Modern Businesses
Great brands are memorable. The best brands leave an emotional and lasting impact.
Having an army of customers who carry around an emotional connection to your brand gives you a fierce competitive advantage.
A brand that is truly alive isn’t just about a manicured logo or high-converting website. An alive brand is a cluster of ideas that creates a connected and purpose-driven entity. It’s a set of embedded conventions that a team lives by.
A great living brand understands its role in the world and the responsibility it has to its employees, customers, vendors, their families, and their communities as a whole.
Real Brands. Bold Identities. Big Impact.
Unlock the full potential of your brand
We are your partner in crafting an unforgettable brand experience that captivates your audience and drives success. Let's collaborate to create a brand that leaves a lasting impact and propels your organization to new heights. Our core Brand Services are as follows:
Pathway BuilderTM Brand Research
Lay the groundwork for success with our proprietary Pathway BuilderTM framework. We dive deep into researching your brand's current position through brand audits, customer perception assessments, competitive analyses, SWOT assessments, and website analytics reviews.
Brand
Identity
Build a strong and captivating brand identity from the ground up. Whether it's creating a new brand or refreshing an existing one, we guide you through essential components like naming, logo design, visuals, typography, and even sensory qualities that leave a lasting impression.
Brand
Strategy
Plan for success with a carefully crafted brand strategy. We align your mission, vision, and values with your brand's personality, tone, and voice to ensure a cohesive and authentic brand identity.
Message
Strategy
Connect with your audience effectively through an informed message strategy. We identify your competitive differentiators, define positioning statements, and select the right communication channels to engage and resonate with your target audience.
Brand
Expression
Empower your team and foster a brand-aligned culture with seamless brand expression. We provide employee training and resources to ensure everyone within your organization is an aligned, consistent, and enthusiastic ambassador of your brand.
Brand
Collateral
Show off your brand in just the right way with branded marketing materials. From print and digital materials to physical items like packaging and signage, our design team brings your brand to life across all touchpoints.
Frequently Asked Questions
What are the components of a brand identity?
A strong brand identity is essential for any business looking to succeed in the modern economy. An effective brand strategy should consider the following key components: brand name, logo, color palette, typography, brand personality, visual elements, positioning, and mission, vision, and values. ContentsComponents of a Brand IdentityBrand NameLogoColor PaletteTypographyBrand PersonalityTagline or SloganVisual ElementsPositioningMission, Vision, Values Components of a Brand Identity…
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When is it time to update my company logo?
Your logo is the face of your brand, so it’s important to keep it updated as your company grows and changes to stay relevant and authentic to the brand. Your logo should always be reflective of your brand’s values and mission. A good rule of thumb is to update your logo every five years or whenever there are major changes…
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Take a Look at the Brands We've Brought to Life
Brand Identity Design for a Window Film Company
Pellikal is dedicated to transforming ordinary windows into extraordinary spaces. As a leading window film company, Pellikal specializes in providing innovative solutions that enhance privacy, aesthetics, and energy efficiency. Their passion for excellence and commitment to quality make them a standout choice for both residential and commercial window film applications.
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Brand Identity Design for Partnership for Housing Affordability
Partnership for Housing Affordability is dedicated to transforming the landscape of housing in the Richmond, VA region. As the leading policy organization in the Richmond region, their work is steeped in collaboration, education, and data-driven solutions that help address deeply rooted needs. In response to housing needs in the communities, they champion policies, developments, and programs for quality affordable housing in the Richmond region.
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Animated Logo Design for a Financial and Business Advisory Firm
Springline Advisory is a financial and business advisory firm dedicated to reshaping the accounting and advisory landscape. They bridge the gap between smaller firm culture and care and larger firm heft and resources, they’ve pioneered a movement where scale meets soul.
The innovative growth model, “Scale for Good”, primes a firm for big-league play before they even get there, giving the firm a head start to lead the market. Through this model, Springline Advisory is proving that mid-market accounting and advisory firms can expand in size and scale their means while preserving their culture to achieve long-term success.
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Creative and Eye Catching Video for a Homepage Hero on a Window Film Website
Layr is a 3M Prestige Window Film Dealer and Installer, based in New York City, servicing commercial and residential clients across the Northeast. Licensed, Insured, Better Business Bureau-accredited, backed by 3M’s Comprehensive Warranty.
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