Account Strategist:
Miranda Nash
Client:
Cullom & Farah Eye & Laser Center
Case Study: Driving Local Market Growth Through Strategic SEO
Background
Cullom & Farah Eye & Laser Center is located in Williamsburg, VA, and specializes in ophthalmology and optometry services.
The need:
The goal was to increase organic leads and website traffic.
Our Approach
- Research: We conducted a review of the website and identified an opportunity to enhance the use of local and service-related keywords across various pages.
- SEO: We enhanced the website’s metadata by incorporating locational keywords. We also incorporated locational keywords throughout web pages to improve local search results. Additionally, we optimized service pages by incorporating relevant, high-impact service-related keywords.
The Results
- YOY 2024 vs. 2023 organic search form fill leads are up 74%.
- Organic phone call leads are up 6% in 2024 compared to 2023.
- Organic first time callers are up 10% in 2024 compared to 2023.
- Organic Search sessions increased 17% in 2024 compared to 2023.
- We have seen an increase in organic pageviews in 2024 vs. 2023.
- We have seen an increase in traffic from search queries containing "Williamsburg, va"
Closing Reflections
This project demonstrated the power of strategic SEO in driving measurable business growth. By focusing on local optimization and aligning content with user intent, we helped the client expand their reach and increase organic leads in a competitive market.
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