Senior Account Strategist:
Allison Donnelly
Case Study: One Shoot, 5 Videos, 2.1M Impressions — Dominating Search for 3M Wrap Film FAQs
Background
Energy Products Distribution (EPD) is a Master Distributor of 3M Films, including Window, Architectural, Automotive, Paint Protection, and Wrap Films. As a trusted partner to professional installers across the country, EPD provides not only products but also expert support and training to help its dealers succeed.
The case:
To better support their dealer network and attract new business, EPD recognized an opportunity to improve visibility in traditional search and AI summaries for one of their most searched product lines: 3M Wrap Film Series 2080. They needed a solution that would educate customers, increase engagement, and establish their brand as the go-to resource for wrap film expertise.
Our Strategic Approach
To position EPD as the definitive authority on 3M 2080 Wrap Film, Xponent21 implemented a predictive SEO strategy that anticipated high-value queries and optimized content to win visibility across AI-powered search engines and traditional SERPs. Our integrated approach combined forward-looking keyword intelligence, AI search optimization, and strategic video production to create content designed to dominate at every stage of the buyer journey.
We architected a cohesive content and video ecosystem engineered for long-term performance and AI visibility:
Content Strategy & SEO
- Used predictive SEO to uncover high-impact questions real buyers are asking.
- Matched topics to AI search patterns and buyer intent.
- Wrote content built to earn rankings in AI Overviews, featured snippets, and organic search.
- Structured pages for visibility, relevance, and long-term authority.
Video Services
- Storyboarded and scripted 5 FAQ videos with strategic direction on visuals and voiceover.
- Captured all footage in a single shoot and completed full post-production to deliver 5 professional-grade videos.
- Optimized and published videos for YouTube, site embedding, traditional search, and AI visibility.
The Results
Our one-shoot video strategy delivered big results:
- Every video now ranks in AI Overview, featured snippets, organic search results, or video carousels for its targeted query
- 2.1 million organic search impressions
- 10.6K organic clicks
- 3,500+ YouTube video plays with strong viewer retention and engagement
- Top-performing video (“What is 3M Wrap Film Series 2080?”) ranks #2 in Google SERPs, with 1,895 plays and a 64% average view duration
Click Below to Watch the Top-Performing Video
How We Got Results
This project shows how video content, when strategically developed and optimized, can do more than inform—it can dominate search. By pairing predictive SEO with high-impact video production, we helped EPD secure top placements across Google’s most competitive result types, including AI Overviews and featured snippets. One shoot delivered compounding visibility, engagement, and authority—driving ongoing traffic, trust, and brand recognition across both search and video platforms.
Own the Recommendation—Not Just the Ranking
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