Project Manager:
Kayleigh CrandellClient:
EPD Window FilmClient Industry:
Window Film DealerVisit Website
Drove significant improvements in user experience, engagement, and buyer decision confidence.
Background
Energy Products Distribution (EPD) is a national distributor of 3M window films, serving a broad dealer base along with several distinct customer segments—including the high-value audience of architects and designers (A&D). While their existing eCommerce platform was robust, EPD identified an opportunity to better serve the A&D community with tools and resources tailored to their workflows and expectations.
The Need
Architects and designers need quick, intuitive access to products, technical documentation, and sample materials in order to specify products confidently and efficiently. EPD aimed to create a centralized digital destination that:
- Offered a curated, brand-aligned experience for A&D professionals.
- Enabled approved users to order free decorative window film samples.
- Provided interactive tools and technical resources to support the specification process.
- Integrated seamlessly with their existing online store infrastructure.
Our Approach
We collaborated closely with EPD’s design and leadership teams to bring the vision of an “A&D Experience Hub” to life. Our solution focused on streamlining the product discovery and sample ordering while reinforcing brand trust and user confidence at every step.
Key components included:
Custom User Role & Gated Access:
We configured a new user role within EPD’s online store platform to provide A&D professionals with exclusive access to free decorative film samples and role-based pricing.
Interactive Decorative Film Selector:
We developed a user-friendly tool to help visitors identify products that match their visual preferences and technical requirements, simplifying the selection process.
Centralized Resource Hub:
The Experience Hub includes direct access to product information, LEED credit details, downloadable technical documents, and sample order links all in one place.
Integrated UX & Brand Alignment:
We partnered with the client’s graphic designer to translate her creative direction into an optimized, intuitive experience aligned with the expectations of the A&D community.
Backend Efficiency:
Our development team implemented role-based access rules that make the sample ordering experience seamless for end users and efficient for internal operations.
The Results
The A&D Experience Hub is now a strategic marketing enablement asset that empowers a high-value user segment with everything they need to explore, evaluate, and specify EPD’s product line.
Outcomes include:
- Role-based sample access and pricing logic for qualified A&D users.
- A streamlined, conversion-focused digital experience designed around buyer needs.
- Enhanced engagement from A&D professionals through UX, personalization, and resource delivery.
- Strong alignment between business development goals and digital infrastructure.
Closing Reflections
This project illustrates how thoughtful segmentation and targeted UX strategy can unlock new value—without requiring a full site rebuild. By aligning digital tools with the specific needs of a high-value audience, we helped EPD create a scalable model for engaging distinct buyer groups with clarity, efficiency, and impact.
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