Account Strategist:
Case Study: Increasing Visibility for "Near Me" Searches
Background
PA Window Tint provides high quality residential, commercial, and school window film installations in the Bellefonte and York, PA regions, including safety and security film, privacy film, decorative options, and film for heat and UV control.
The need:
Our objective was to increase visibility for searches within the client's target market that included the term "near me" - a common and necessary SEO optimization for businesses with regional footprints.
Our Approach
Research:
We looked for the most relevant and attainable keywords that corresponded to how our target audiences were talking about and searching for our client's service markets and regions.
SEO:
These terms were intended to increase impressions and clicks for "near me" searches.
Strategy:
Apply these keywords across all content to show search engines exactly where our client provided services to enter more "near me" searches associated with those terms.
Messaging:
Qualify services and strategic existing keywords and terms by adding strategically selected regional terms, across all content on the website.
The Results
The client now shows up prominently in 'near me' searches. This improved visibility positioned them squarely in the consideration phase—right at the moment when potential customers were ready to make a decision.
Over a 28-day period, the client gained:
- 3.8x increase in impressions
- 1.8x increase in clicks to the website
- 75% increase in phone inquiries
Closing Reflections
By employing targeted keyword research, a deep understanding of audience behaviors and indicators, and smart goals that aligned with business objective, Xponent21 quickly and efficiently found the right customers to help PA Window Tint grow their business.
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