Cedarwood Dentistry: New Patient Welcome Video

Building Patient Confidence Through Personal, Care-Centered Storytelling

Objective

Cedarwood Dentistry wanted a brand video that would warmly introduce their family-owned practice, reduce the anxiety often associated with choosing a new dentist, and reflect the values that guide their patient care. The goal was to create a welcoming first impression—one that put real faces, real interactions, and genuine compassion at the center of the story.

Our Strategic Approach

We positioned the video around the most compelling differentiator Cedarwood Dentistry has: the people behind the practice. Featuring owner and dentist Dr. Wohlberg, the narrative centers on why he became a dentist, what he loves about working with patients, and the philosophy that guides the team’s approach to care.

To further reinforce the family-owned nature of the practice, we included Dr. Wohlberg’s wife, Joslyn Wohlberg, who serves as one of the hygienists. Her presence in the video strengthens the sense of warmth, continuity, and personal investment that defines the Cedarwood experience. Seeing her interact with patients adds authenticity and underscores the practice’s commitment to treating every individual with respect and compassion.

We paired these narratives with visuals of real patients and staff, capturing natural moments of care, conversation, and comfort. The result is an honest, reassuring portrait of what it feels like to be part of the Cedarwood Dentistry community.

Execution Highlights

• Personal narrative from Dr. Wohlberg expressing his passion for dentistry and connection to patients and from his wife Joslyn highlighting the practice’s family-owned roots
• Real-patient interactions that show the practice’s environment and approachability
• Emphasis on patient choice highlighted through visuals of treatment discussions and explanations
• Warm, professional aesthetic aligning with the practice’s family-focused values and patient experience
  

Outcome

The final video acts as a powerful trust-building tool for potential patients. By introducing viewers to the people, philosophy, and environment of the practice, it reduces uncertainty, humanizes the dental experience, and creates a sense of comfort well before the first appointment.