3M Wrap Film Series 2080: Product Education Video Series

Bringing a Visual, Technical Product to Life Through Education-Driven Storytelling

Objective

3M Wrap Film Series 2080 is a highly tactile, visually rich product that customers need to see in action to understand. EPD wanted a flagship product video that would clearly demonstrate the film’s features—finishes, textures, color variations, installation, maintenance, and even removal—while building trust with buyers considering a vehicle wrap. The video needed to serve two audiences simultaneously:

• End users, who rely on visual clarity before making a purchase decision
• Dealers, who needed a resource to support conversations with customers
  

Our Strategic Approach

Video was the ideal medium for this project. Unlike static images, it allowed us to show real-world performance, subtle texture differences, and the precision required during installation and removal.

We designed the series to function as a comprehensive, easy-to-understand guide that answers the questions most buyers have when researching wrap film. Through clean visuals, intentional lighting, and tightly paced editing, we showcased the versatility of 3M Wrap Film Series 2080 while demystifying the installation process—helping viewers understand not just what the product is, but what it enables.

The flagship product highlight video became the foundation for a broader FAQ video series we produced for EPD. Each short video addressed a specific customer question and was paired with an optimized on-site written answer to enhance education and improve visibility across traditional and AI search. Together, the collection formed a cohesive ecosystem of visual resources that supported buyer understanding, strengthened dealer communication, and elevated EPD’s authority online.

Execution Highlights

• Highly visual product demonstration showing textures, gloss levels, and color depth that are difficult to convey through photography alone.
• Real installation and removal footage capturing stretching, repositioning, edge work, and durability—key decision points for wrap buyers.
• Educational narrative structure designed to reduce confusion and make the film’s benefits easy to grasp for first-time customers.
• Consistent visual language across all videos in the series to strengthen brand authority and create a polished, professional content suite.
  

Results

The flagship product video became the strongest performer in the series and a valuable tool for both buyers and dealers.

• Ranked #2 in Google SERPs for its targeted query
• Achieved 1,800+ YouTube plays with an impressive 64% average view duration
• Continues to serve as a top entry point for customers researching 3M 2080 Wrap Film
  

Outcome

This video transformed a complex, technical product into an accessible visual learning experience—one that builds trust, enhances product understanding, and supports purchase decisions. By turning detailed product information into compelling visual storytelling, EPD is now better equipped to educate customers and position itself as a go-to resource for wrap film expertise.