Short answer: Earn it. Publish clear, structured answers on your site, reinforce your real-world authority, and use schema + snippet formatting so AI systems can recognize and cite you.
What actually works (action steps):
- Lead with a 1–2 sentence answer, then follow with lists/tables. This increases your odds of being pulled into featured snippets—sources ChatGPT and other AI engines often rely on.
- Present Original Facts: As much as possible, share proprietary insights, expert opinions, or any truly novel information to stand out from the crowd.
- Add schema: use
FAQPage
,QAPage
, and (when relevant)HowTo
on answers; addPerson
/Organization
to reinforce the entity behind the content. - Use text fragments (
#:~:text=
) to “point” crawlers/AI to the exact lines that answer the question. - Refresh important pages (update facts, examples, stats) and re-submit in Google Search Console so they get re-crawled.
- Build visible E-E-A-T: author bios, credentials, third-party mentions/backlinks, and active social proof—AI favors recognizable, verifiable experts.
- Be early (and aim for #1): early/top placements get referenced disproportionately over time (Benford’s Law), which compounds inclusion in AI summaries.
- Track & tune: monitor AI Overview/share-of-voice tools (e.g., Advanced Web Ranking, Cognizo, Peec.ai) to see which sources your topic is pulling from—then earn those citations.
Go deeper on this subject: How to Optimize Your Website and Content to Rank in AI Search Results

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