Should my brand be on Threads or Bluesky?
Only if you already have a good case to be there. Both are reasonable landing spots for teams leaving Twitter/X, and both cost almost nothing...
Should my brand be on YouTube?
Probably if you produce video at all. YouTube behaves like a search engine and a library rather than a feed, so a video answering a...
Should my B2B business be on LinkedIn?
If you sell B2B, yes, and for most companies it is the only social channel worth serious investment. Your buyers, their bosses, your competitors, and...
Should I have my social media presence audited?
Maybe, and a basic version is worth doing yourself. You can inventory every account, find duplicates and unclaimed handles, check profile completeness and link accuracy,...
Is Google Business Profile technically social media?
Technically, it has social features, so yes, sort of. You can publish updates, respond to reviews, answer questions, and message with customers, which covers most...
What’s the difference between paid social media and organic?
Organic social is content you publish without media spend, distributed by the platform’s algorithm to some fraction of your followers and whoever it decides to...
Should I use AI to make social media posts?
It depends on what you mean by make. For research, outlining, repurposing long-form content into short formats, drafting variants to react against, and cleaning up...
Will making a podcast help my social media presence?
Yes, if you can commit to the operational side. A podcast solves the input problem of staying active online. Most social calendars fail because nobody...
Does Facebook still matter for B2B brand presence?
It depends on who you sell to. Organic reach for business pages is minimal, so Facebook rarely matters as an organic publishing channel for B2B...
Should my business post on Instagram?
It mostly depends, though the bar for having a presence has dropped. Instagram is now common enough that an empty or abandoned profile reads as...
Do social media posts get cited in AI search?
Yes. LinkedIn posts, Reddit threads, YouTube videos, Instagram posts, TikToks, and other social content appear in ChatGPT, Google AI Overviews, Perplexity, and similar tools, both...
Can I get help with social media without hiring a full time social media manager?
Yes, and this is how a lot of our social work is structured. Instead of day to day posting, we build a social media playbook...
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