Client Location:
Baltimore, MDProject Manager:
Allison DonnellyClient Website Link:
Energy Products Distribution
Client Industry:
Window Film DealerPortfolio Item Type:
WebsiteWebsite Features:
EcommerceMembership Portal
Filterable Directory
Events
Project Overview & Objectives
Energy Products Distribution is a Master Distributor of 3M Architectural and Automotive Films for the eastern United States. Their website needed to effectively serve the needs of a variety of stakeholders, including window film dealers and installers, prospective partners, and various personas who represent end users of the different product lines. Overall, the site needed to serve as an informational resource and connecting hub for the 3M window film industry in the U.S.
Our Approach
Our Approach
One hub for the 3M window film industry
Energy EfficiencySun control film
Safety & SecuritySecurity film
Decorative RefreshInterior glass finishes
AutomotiveTint and paint protection
Product lines
A color for every product line
One of the core challenges was clearly distinguishing the different product lines, from sun control and security film for buildings and homes, to decorative finishes for interior glass, to automotive window tint and paint protection film for vehicles. We used subtle design and color changes to help visually differentiate among these product lines throughout the site.
Commercial
Residential
Automotive
Navigation
A menu tested for clarity
Given the abundance of information, resources, and tools that the site provides, we also recognized the need for a very intuitive menu experience. We tested several navigation options to determine how best to help users find the specific information they were looking for on the site.
Advanced features
Built for every kind of user
The site also required extensive customization and advanced functionality to meet diverse user needs.
Custom ecommerce store
Customizations allow for special pricing, tailored shipping options, and unique product offerings based on customer level.
Installer directory
A robust searchable and filterable directory helps end users quickly locate local installers.
Two membership portals
Gated portals for partners and for certified installers, facilitating access to job opportunities.
Events calendar
Industry training opportunities keep users informed about relevant professional development events.
Key Results
The resulting website has elevated EPD’s digital presence, both in perception as well as in function. In the year after launch, compared to the previous period:
- Organic search volume increased by over 100%
- Page views are up over 210%
- Average time on page increased by over 160%
- Anecdotally, the client has received positive feedback about the new site from both The 3M Company as well as their dealer partners.
The site is an ever-evolving entity, as we continue to incorporate new elements and functionality into the site to support the client’s business goals and better serve their stakeholders.
X21 Team Work
Our Services
- Creative
- Design
- Development
- Digital Strategy
- SEO
How many team members collaborated on this project?
0
Partner With Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields
