Digital Marketing
Solutions That Scale
Xponent21 delivers the strategic insight, creative power, and technical execution to help your brand thrive online. Explore our core capabilities below or dive directly into the service area most relevant to your goals.
The Integrated Marketing Services
That Drive Winning Results

AI SEO & Organic Search Optimization
Be visible when it matters most—in traditional search, AI-powered platforms, and the moments that drive business growth.
- AI Search Optimization
- Technical SEO Audits & Implementation
- Keyword Research & Content Strategy
- On-Page SEO Enhancements
- Link Building & Authority Growth
- SEO-Driven Content & Page Creation
- Metadata & Schema Optimization
- Performance Monitoring & Reporting

Content Marketing & Production
Research-backed strategy, expert human editing, and proprietary AI-powered workflows deliver content that ranks, builds authority, and fuels long-term growth.
- Content Strategy & Planning
- Content Gap Analysis
- Competitive Research
- Content Roadmaps
- SEO-Driven Content Creation
- Multi-Format Repurposing
- AI-Accelerated Content Workflows

Branding & Brand Identity Design
Define your identity and differentiate your business.
- Brand Identity Creation
- Logo Design (Static, Animated & Audio Logos)
- Visual Style Guidelines
- Brand Voice & Messaging Development
- Brand Video Scripting & Direction
- Brand Social Media Strategy
- Social Profile, Banner & Post Template Design
- Branded Marketing Materials & Collateral Design

Digital Advertising & Paid Media Strategy
Reach your audience where they scroll, search, and stream.
- Paid Search & Display
- Video & Audio Ads
- Cross-Network Campaigns
- Social Media Advertising
- Campaign Optimization
- A/B Testing & Attribution
- Retargeting & Lookalike Audience Strategies
- Budget Allocation & ROI Forecasting

Marketing Strategy, Consulting & Campaign Planning
Build a data-backed roadmap for growth.
- Market Research & Planning
- Audience & Persona Development
- Messaging & Positioning Strategy
- Cross-Channel Strategy
- Marketing Funnel Design
- Customer Journey Mapping & Optimization
- Campaign Architecture
- Competitive & Market Landscape Analysis
- Data-Driven Campaign Planning

Social Media Strategy & Management
Turn followers into brand champions.
- Social Strategy & Planning
- Social Growth Strategy Audit
- Channel Setup & Optimization
- Content Calendar Creation
- Post Creation & Scheduling
- Video Content Creation (Reels, Shorts, Stories)
- Community Engagement
- Influencer Marketing & Partnerships

Video Marketing & Production
Bring your brand’s message to life.
- Video Strategy, Storyboarding & Channel Planning
- Branded Video Content
- Product Videos
- FAQ & Educational Videos
- Testimonials & Case Studies
- Social Clips & Shorts (Reels, Shorts, Stories)
- YouTube Channel Creation, Optimization & Strategy
- Multi-Format Repurposing from Single Video Shoots
- Video Editing & Post-Production

Website Design, Development & Optimization
Build digital experiences that convert and improve the ones you’ve already invested in.
- Custom WordPress Sites
- Website Redesigns & Modernization
- UX Audits & Optimization
- Conversion Rate Optimization
- UX/UI Design
- eCommerce & Membership Sites
- Online Learning Platforms
- Landing Pages & Microsites

WordPress Maintenance & Technical Support
Keep your website fast, secure, and reliable.
- Website Health Monitoring
- Uptime Monitoring & Response
- Security Scans & Vulnerability Management
- Technical Support
- Plugin & Theme Updates
- Performance Optimization
- Troubleshooting & Emergency Fixes
Proven Strategies. Real Results.

Case Study: Well-Trained Mind Academy SEO Case Study
Hit stretch enrollment goal of 90% capacity—two weeks early.
Xponent21 implemented a targeted SEO strategy that increased visibility for subject-specific homeschool queries, driving higher-intent traffic and helping families more easily find the courses they needed.
Read More

Case Study: Pool Brokers USA Strategic AI SEO Case Study
4X Increase in Organic Visibility & 52% Lead Growth
By anchoring our work in strategic AI SEO and layering in multichannel marketing support, we helped Pool Brokers USA establish a more visible, engaging, and scalable digital presence.
Read More

Case Study: One Shoot, 5 Videos, 2.1M Impressions — Video-Driven SEO
100% of Videos Rank in AI Overviews and Top SERP Placements
Xponent21 positioned EPD as the authority on 3M 2080 Wrap Film with a predictive SEO and video strategy that now dominates AI Overviews and top search results.
Read More
Explore More Case Studies
Trusted by Growing Brands
Frequently asked questions
Q: How long does the video production process take for brands?
A: The timeline for video production varies based on the project’s complexity, the type of video, and the approval process. Typically, from concept development to final edit, most projects take 3 to 4 months. We collaborate closely with your team to...
Q: What should I prepare before starting a video production project for my company?
A: Before beginning, it’s important to clearly define your goals, target audience, and the key messages you want to convey. Sharing existing brand guidelines, including logos, fonts, and color schemes, is also essential. If you have specific ideas or examples of...
Q: Can you help with video distribution and promotion?
A: Absolutely. Beyond planning and producing your video, we offer comprehensive strategies for deploying it across various channels to maximize its reach and effectiveness. Whether it’s creating shorter, targeted cuts of the video for social media; strategically integrating the video into...
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