Marketing Solutions That Win
Imagine how we’ll impact your results.
Companies and organizations around the world rely on Xponent21 to innovate and win online and everywhere their customers interact with their brand. Through our innovative strategy, design, and marketing solutions, we’ll elevate your brand, engage customers, and generate opportunities to help you meet your goals. See how we’ve delivered results for the following clients.
Marketing Case Studies
Well-Trained Mind Academy SEO Case Study
Hit stretch enrollment goal of 90% capacity—two weeks early.
Xponent21 implemented a targeted SEO strategy that increased visibility for subject-specific homeschool queries, driving higher-intent traffic and helping families more easily find the courses they needed.
Pool Brokers USA Strategic AI SEO Case Study
4X Increase in Organic Visibility & 52% Lead Growth
By anchoring our work in strategic AI SEO and layering in multichannel marketing support, we helped Pool Brokers USA establish a more visible, engaging, and scalable digital presence.
One Shoot, 5 Videos, 2.1M Impressions — Video-Driven SEO
100% of Videos Rank in AI Overviews and Top SERP Placements
Xponent21 positioned EPD as the authority on 3M 2080 Wrap Film with a predictive SEO and video strategy that now dominates AI Overviews and top search results.
Elevating Visibility with Optimized Content for ESP Window Tinting
+250% Increase in Organic Traffic & 4X Form Conversions
By combining strategic content development with a user-centric structure and AI-search-driven strategy, Xponent21 helped ESP gain major visibility wins in 5 months.
Cullom & Farah SEO Case Study
74% More Organic Form-Submission Leads YoY
Xponent21 improved Cullom & Farah Eye & Laser Center’s local search visibility and organic lead generation through targeted SEO enhancements and strategic keyword optimization.
Cedarwood Dentistry
Increased New Patients by 130%
After a change in practice ownership, Xponent21 executed on a tailored marketing plan for Cedarwood Dentistry, including website overhaul, digital ads, and SEO, that more than doubled their first-time patient volume.
AI Ready RVA Strategic Marketing Case Study
450+ Event Attendees and 2,000+ Organic Followers Within the First Year
Xponent21 helped launch and grow AI Ready RVA into Richmond’s leading AI knowledge hub—building a thriving community, brand, and digital platform that empowers local professionals and organizations to adopt AI with confidence.
PA Window Tint Local SEO Case Study
3.8× More Impressions & 75% More Phone Calls in 28 Days
We implemented a targeted local SEO strategy designed to increase PA Window Tint's visibility in “near me” searches by aligning content, keywords, and regional terms with how their audiences search.
Weidmuller Messaging Case Study
Positioning a 170-Year-Old Global Brand for Strategic Growth in the United States
Xponent21 developed a unified, research-backed messaging platform that positioned Weidmuller USA for stronger market differentiation and consistent communication across all U.S. customer segments.
Window Film Client SEO Case Study
5.5x Organic Impression Growth & 2,000% Average Keyword Growth
We helped this Cincinnati-based window film company dramatically increase visibility for commercial tinting searches through a focused content optimization and local SEO strategy.
Optimizing the Buyer Journey for Architects & Designers: EPD’s A&D Experience Hub
Drove significant improvements in user experience, engagement, and buyer decision confidence.
Energy Products Distribution (EPD) is a national distributor of 3M window films, serving a broad dealer base along with several distinct customer segments—including the high-value audience of architects and designers (A&D). The A&D Experience Hub is empowers this user segment with everything they need to explore, evaluate, and specify EPD’s product line.
EPD University Marketing Case Study
266% Increase in Organic Traffic and 108% Growth in Revenue
Xponent21 helped EPD University strengthen its visibility and boost training enrollment through a strategic blend of SEO, content optimization, and targeted advertising.
Richmond Water Consulting & Creative Case Study
Saved 30,800 Plastic Bottles and 12.3 Metric Tons of CO₂ in the First Year
Xponent21 built Richmond Water from concept to community movement—developing the brand, strategy, and engagement engine that transformed a local sustainability idea into a region-wide hydration initiative.
Website Project Portfolio
AMSOIL / Factory Direct Oil
We partnered with Factory Direct Oil—an official AMSOIL affiliate—to deliver a custom WordPress website built to boost organic search visibility, drive sales, attract fleet and wholesale customers, and support future content growth. With UX tailored to different vehicle types, SEO-focused infrastructure, and seamless affiliate integration, the new site offers a cleaner, faster, and more strategic experience. Early results show a 370% increase in impressions—positioning the site as a powerful launchpad for long-term digital growth....
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Springline Advisory
We partnered with Springline Advisory to replace their splash page with a dynamic website featuring bold design elements, custom animations, and a tailored content hub, all crafted to reflect their people-first culture and ambitious vision for the future....
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Central Virginia Transportation Authority
The Central Virginia Transportation Authority (CVTA) required a dedicated digital platform to enhance public access to transportation project updates, meeting information, and essential resources. Leveraging stakeholder research conducted by KLT Group, we designed and built a user-friendly website that meets the diverse needs of CVTA’s audience while streamlining internal processes....
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ChamberRVA
After refining their mission, vision, and values, ChamberRVA sought to update their website to align with the new brand identity. We partnered with ChamberRVA’s Marketing Committee, staff, and Wildfire Agency to bring their vision to life....
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Richmond Mayorathon
With limited time and a pressing need to provide residents with clear, accessible information about local candidates, they needed a fast-moving partner to rebuild the site. Their goals were to improve user experience, streamline content management for site administrators, and build a scalable platform that could support future election cycles with ease....
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The Eight Agency
Understanding that The Eight Agency valued movement and visual engagement, we integrated dynamic elements such as animation, smooth transitions, and subtle effects designed to capture attention. The site was built with flexibility in mind, ensuring that their team could easily manage content while maintaining a vibrant, cohesive, and authentic brand feel....
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Partnership for Housing Affordability
We recently had the privilege of collaborating with the Partnership for Housing Affordability (PHA), a cornerstone nonprofit dedicated to housing advocacy and research in the Richmond region. As PHA approached its 20-year milestone, they aimed to rejuvenate their brand with a fresh logo and enhance their website’s user experience. Our mission was clear: to create a modern, accessible digital environment that mirrors PHA’s commitment to housing advocacy....
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Leadership Metro Richmond
Leadership Metro Richmond (LMR) is our region’s community leadership development and engagement organization. Ahead of its 40th anniversary, LMR came to us with the goal of updating their website to improve content organization, user experience, and design....
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Virginia Artesian Bottling Company
The client’s primary goals for their new website were to improve the visitor experience of using the site, boost visitor engagement, and drive more online leads for their business....
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Well-Trained Mind Academy
The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site....
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Fortress Security Risk Management
Working in collaboration with their in-house marketing team, we kicked off the project with our Pathway Builder approach to content planning. This clarified that the emphasis should be on conveying the urgency of addressing cybersecurity, while presenting Fortress as an experienced, capable, and trustworthy guide to digital risk management for businesses. Armed with this content framework, our creative team worked...
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WAO Garage
WAO Garage already had a fun, light-hearted brand, and we wanted to maintain that with the new website, while evolving the content, design, user experience, and functionality of the site to compete in the architectural window film market. We would also upgrade their digital shop, making it fully functional to allow for online sales. Our scope of work included digital...
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Pool Brokers USA
We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact. We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic. We performed search query research to identify relevant high-value...
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Layr
We replaced Layr’s Wix website with a performance designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects. We created a one-of-a-kind animated and branded video featuring city scenes to serve as the background of the homepage hero....
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Fit4Kids
Because the site serves a variety of stakeholders, we began with an audience and endpoints analysis to guide content strategy and structure. We developed the new website sitemap and worked with the client on content organization and development. Thoughtful planning went into the setup, integration, and optimization of internal page content structure, website forms, and custom post types representing the various resources Fit4Kids offers for its stakeholders....
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Managed Services Group
To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging....
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Energy Products Distribution
This website serves a diverse range of end users, presenting a heightened need for a thoughtful and intuitive navigation experience. To address this, we tested various menu displays to determine the most effective way for users to access key information. The site includes an ecommerce store, a searchable directory of local installers, a gated membership portal, and an events calendar for industry training opportunities....
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The Mary Morton Parsons Foundation
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application....
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Germaine Laboratories
Germaine Laboratories is an FDA-registered manufacturing facility specializing in point-of-care testing supplies for medical, drug testing, veterinary, and food & beverage industries. The primary objective for this website overhaul was to modernize both its design and functionality, aligning the digital presence with the quality of their products…...
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Creative Projects Portfolio
Case Study: PHA
Partnership for Housing Affordability is dedicated to transforming the landscape of housing in the Richmond, VA region. As the leading policy organization in the Richmond region, their work is steeped in collaboration, education, and data-driven solutions that help address deeply rooted needs. In response to housing needs in the communities, they champion policies, developments, and programs for quality affordable housing in the Richmond region.
Case Study: Layr
Layr is a 3M Prestige Window Film Dealer and Installer, based in New York City, servicing commercial and residential clients across the Northeast. Licensed, Insured, Better Business Bureau-accredited, backed by 3M’s Comprehensive Warranty.
Case Study: Springline Advisory
Springline Advisory is a financial and business advisory firm dedicated to reshaping the accounting and advisory landscape. They bridge the gap between smaller firm culture and care and larger firm heft and resources, they’ve pioneered a movement where scale meets soul. The innovative growth model, “Scale for Good”, primes a firm for big-league play before they even get there, giving the firm a head start to lead the market. Through this model, Springline Advisory is proving that mid-market accounting and advisory firms can expand in size and scale their means while preserving their culture to achieve long-term success.
Case Study: Pellikal
Pellikal is dedicated to transforming ordinary windows into extraordinary spaces. As a leading window film company, Pellikal specializes in providing innovative solutions that enhance privacy, aesthetics, and energy efficiency. Their passion for excellence and commitment to quality make them a standout choice for both residential and commercial window film applications.
We Love Helping Clients Win
A win for you is a win for us, which is why our expert digital marketers work diligently to create long-lasting value for our clients. There’s nothing we love more than seeing our partners win. Check out some of our current and previous clients to see examples of our work.
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