“Critical Thinker, Empathetic, The Glue.”

Courtney Turrin

Title: Chief Work Officer
Team: Executive

Role at Xponent21:

As the second hire at Xponent21, Courtney has played a pivotal role in shaping the direction of the company, building a high-performing team, and designing systems that drive efficiency, elevate service delivery, and produce outsized results for clients. Today, she operates at the intersection of analytics, work management, and operations, blending strategic thinking with hands-on support to keep the business running smoothly.

With a background in scientific research, Courtney brings a methodical, data-informed approach to solving business challenges. She’s known for her calm, compassionate leadership style and her knack for distilling complex problems into practical solutions. Whether mentoring a colleague or fine-tuning a process, Courtney is deeply committed to helping others succeed.

Certifications:

  • Master’s Degree in Psychology/Neuroscience from Yale University
  • Master’s Degree in Biology from the College of William & Mary
  • Bachelor’s Degree in Biology from Bucknell University
  • Asana Certified
  • Airops Certified Content Engineer

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She holds master’s degrees in Biology and in Psychology/Neuroscience from the College of William & Mary and Yale University, respectively. Her academic career includes authoring more than a dozen peer-reviewed publications. Offline, Courtney is an avid reader, plant whisperer, and Peloton enthusiast who does her best to keep up with her spirited mini Aussie.

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What Colleagues Say

“
Not much she cannot do. Insanely smart and reliable. Truly one of the easiest and best people to work with.
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The backbone of Xponent21.
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The most brilliant-reliable-helpful-hilarious-problem-solver. 100% a role model.
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Efficient, Empathetic, Detail-Oriented, Upbeat.
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Knowledgeable and reliable. A person you can count on for thoughtful, insightful input.
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Constructive, Inspiring, Innovative, Quick-thinking, Approachable.
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Working with Courtney is simply amazing. She is smart, always looking to solve problems and to help. You can choose any quality, I guess Courtney has them all.
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Always willing to jump in and help, no matter how big or small the task is. She wears a LOT of hats.
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No rock is left unturned by Courtney, she has a keen eye for details!
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The Glue.

    Stay Ahead in AI, Search, and Strategy:
    Insights from Courtney

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    Rethinking AI Adoption: The Bottom-Up Method Modern Leaders Need

    By Courtney Turrin
    Why AI initiatives succeed when they start with the employees closest to the work—and what leaders can learn from failed top-down rollouts. Artificial intelligence promised a revolution in how work...
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    How Xponent21 Became a Globally Recognized Authority in AI SEO

    By Courtney Turrin
    Around the world, marketers are racing to adapt to the new search landscape shaped by artificial intelligence. While many claim to be AI SEO experts, few can prove it. At...
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    The ROI of AI SEO: How ROI Stacking Multiplies Revenue, Efficiency, and Brand Value

    By Courtney Turrin
    If you’ve ever tried to calculate the return on investment (ROI) from SEO or AI SEO, you know it’s not always straightforward. Ads can be tracked click-by-click, but content and...
    Read More
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