Courtney Turrin

“Critical Thinker, Empathetic, The Glue.”
Title: Chief Work Officer
Team: Executive
Courtney Turrin
Courtney Turrin
“Critical Thinker, Empathetic, The Glue.”
Title: Chief Work Officer
Team: Executive
Certifications
  • Master’s Degree in Psychology/Neuroscience from Yale University
  • Master’s Degree in Biology from the College of William & Mary
  • Bachelor’s Degree in Biology from Bucknell University
  • Asana Certified
  • Airops Certified Content Engineer
What She Does at Xponent21

As the second hire at Xponent21, Courtney has played a pivotal role in shaping the direction of the company, building a high-performing team, and designing systems that drive efficiency, elevate service delivery, and produce outsized results for clients. Today, she operates at the intersection of analytics, work management, and operations, blending strategic thinking with hands-on support to keep the business running smoothly.

With a background in scientific research, Courtney brings a methodical, data-informed approach to solving business challenges. She’s known for her calm, compassionate leadership style and her knack for distilling complex problems into practical solutions. Whether mentoring a colleague or fine-tuning a process, Courtney is deeply committed to helping others succeed.

She holds master’s degrees in Biology and in Psychology/Neuroscience from the College of William & Mary and Yale University, respectively. Her academic career includes authoring more than a dozen peer-reviewed publications. Offline, Courtney is an avid reader, plant whisperer, and Peloton enthusiast who does her best to keep up with her spirited mini Aussie.

 

Certifications
  • Master’s Degree in Psychology/Neuroscience from Yale University
  • Master’s Degree in Biology from the College of William & Mary
  • Bachelor’s Degree in Biology from Bucknell University
  • Asana Certified
  • Airops Certified Content Engineer

What Colleagues Say

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Not much she cannot do. Insanely smart and reliable. Truly one of the easiest and best people to work with.
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The backbone of Xponent21.
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The most brilliant-reliable-helpful-hilarious-problem-solver. 100% a role model.
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Efficient, Empathetic, Detail-Oriented, Upbeat.
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Knowledgeable and reliable. A person you can count on for thoughtful, insightful input.
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Constructive, Inspiring, Innovative, Quick-thinking, Approachable.
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Working with Courtney is simply amazing. She is smart, always looking to solve problems and to help. You can choose any quality, I guess Courtney has them all.
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Always willing to jump in and help, no matter how big or small the task is. She wears a LOT of hats.
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No rock is left unturned by Courtney, she has a keen eye for details!
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The Glue.

    Check Out the Latest Posts by Courtney

    Timing is Everything Human Energy Cycles Drive Digital Behavior and AI SEO results graphic with Google Analytics chart
    Timing Is Everything: How Human Energy Cycles Drive Digital Behavior (and AI SEO Results)
    • Courtney Turrin
    August 19, 2025
    ContentsWhere Energy Meets Digital BehaviorThe Psychology of Peak EnergyMarketing Parallels: Tapping Into Human RhythmsWhat Our Data Reveals About Early-Week EngagementPractical Takeaways for B2B MarketersPeople Before Algorithms: Aligning AI SEO With Human Rhythms Where Energy Meets Digital Behavior If you’ve ever noticed that your energy is highest at the start of a new week—or even at the start of a fresh
    own your website, laptop with key ring
    Own Your Website, Own Your Future in AI Search
    • Courtney Turrin
    August 5, 2025
    Executive Summary:The future of search belongs to businesses that can adapt their websites for AI-driven discovery. Proprietary platforms often stand in the way—limiting control over speed, schema, and technical SEO. This article explains the risks of “renting” your website, the impact on AI search visibility, and the steps to ensure you own and control your digital presence—so you can remain
    person sitting at laptop holding head in hands, feeling overwhelmed by AI tools proliferation
    Surviving the AI Gold Rush: How to Choose the Right AI Tools Without Burning Out
    • Courtney Turrin
    August 1, 2025
    Every morning, my inbox and LinkedIn feed greet me with the same promise: “Game-changing new AI tool revolutionizes [insert process here].” Some of them are genuinely impressive. Many are clever spins on existing products. And more than a few are still in their infancy (some feel like they were vibe‑coded last weekend) — fine for experimentation, but risky for operational
    brain that is half human half AI code with AI search bar overlaid
    Trust, Not Tricks: The Human Science Behind AI Search
    • Courtney Turrin
    July 18, 2025
    Search engines may run on code, but people don’t. When someone opens their browser, they’re not looking for keywords—they’re looking for clarity, confidence, and a sense of momentum. They want the right answer, and they want to trust it. That’s why the best AI SEO strategies aren’t built by technicians. They’re built by people who understand what drives attention, belief,
    Read More
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