Will Melton
“Visionary, Inspiring Leader, an Industry Disruptor.”
Title: President & CEO
Team: Executive
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Will Melton
“Visionary, Inspiring Leader, an Industry Disruptor.”
Title: President & CEO
Team: Executive
Certifications
What He Does at Xponent21

Will brings his 16 years of business leadership in technology and marketing to help businesses across the world tap into their own lively culture, dedication to service, and superior solutions to thrive in the digital space. Crafting digital strategies that improve customer experience and drive exponential growth is one of Will’s greatest passions.

Will’s innovative thinking and compassionate approach to his work and life make him an inspiring and effective leader. He truly has your back, wanting every client, employee, and prospect to succeed in attaining their goals. His self-determination and “go-getter” attitude are motivating to be around and positively impact the team culture – to our clients’ benefit.

Outside of work, Will is intricately involved in the Richmond community, with a personal goal of helping elevate Richmond as one of the healthiest cities in the United States. He is Chair of the Board of Directors of Housing Families First, Vice Chair of the Board of AI Ready RVA, a Leadership Metro Richmond Quest Program Alum (Class of 2020) and current Board Member, and ChamberRVA Marketing Committee Member.

Certifications

What Colleagues Say

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Strategy whiz, out-of-the-box thinker.
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Brilliant. An inspiring leader I will confidently follow anywhere.
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He cares that the experience people get with X21 is a positive one.
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A visionary leader who truly cares and invests in his employees as much as his clients.
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Honest. You can trust what he says, but he has a way of delivering the truth that's constructive and friendly.
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A great business leader. Draws on storytelling and prior experience to deliver customized solutions for clients that will help them succeed far into the future.
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He believes in this mission and this team every day.
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Compassionate, creative, motivating, decisive, and communicates a clear vision.
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Will has created the most phenomenal work/team environment I have ever worked in.
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Great Leader & Believer. Always looking for the best for clients, company and everyone who works with us. The world would be a better place if more people thought like Will.

    Check Out the Latest Posts by Will

    How Much Does It Cost to Hire an SEO Company?
    • Will Melton
    September 10, 2024
    The cost of hiring an SEO company varies greatly based on factors like the type of provider, the competitive landscape, your business goals, and specific investment needs. Understanding these nuances can help you budget effectively and choose the right provider—whether it’s a freelancer, a specialized SEO firm, or an integrated agency like Xponent21 that considers SEO as part of a
    Avoid Website Disaster: The Essential Steps Most Companies Overlook (And Why It Costs Them)
    • Will Melton
    September 9, 2024
    ContentsQuick Guide: The Critical Steps in Website Design Process You Can’t Afford to SkipWebsite Project Planning: The Foundation for SuccessMarketing Strategy Planning: Aligning Your Website with Business GoalsSEO Research and Content Planning: Creating Findable, Valuable ContentDesign and Development: Turning Strategy into a Functional, Engaging ExperienceQuality Control, Feedback, and Revisions: Fine-Tuning for Optimal PerformanceMarketing Beyond Launch: Ensuring Your Website Reaches Its
    From Sales to HR: 16 Surprising Website Features That Will Transform Your Business
    • Will Melton
    September 9, 2024
    ContentsLeading Richmond Web Development Agency, Xponent21, Builds Valuable Custom Solutions for Businesses Across America1. eCommerce Solutions: Automate Sales and Boost Community Engagement2. Membership Websites: Secure, Customized Portals for Employees, Partners, and Customers3. Learning Management Systems: Create Courses for Training or Revenue4. Fundraising & Nonprofit Websites: Maximize Your Donations and Event Management5. News and Magazine Websites: Monetize Content Beyond Traditional Advertising6.
    Finding the Best SEO Agencies in Richmond, VA: A Collaborative Guide
    • Will Melton
    September 7, 2024
    ContentsThe Richmond SEO Agency Landscape is DiverseXponent21Peak PlacementNetSearch Digital MarketingTorx MediaAddison ClarkThird Marble MarketingWorkshop DigitalKey Web Concepts / Emerge RichmondSome SEO Agencies That Rank in Richmond Are Not Located HereConclusion: An Abundant Array of SEO Agencies in Richmond, VATrust But Verify The Richmond SEO Agency Landscape is DiverseRichmond, VA, boasts a diverse and thriving marketing community, with agencies and creatives
    Read More
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