How does content need to be structured to perform well in an AI-first search environment?

Content must be structured to serve both human readers and AI systems. AI models favor concise, well-labeled, and factual information. To increase the chances of being featured and trusted by AI, content should utilize clear headings, bullet points, FAQ sections, and schema markup (e.g., FAQ schema, How-To schema) to define its structure and meaning. Key facts and answers should be surfaced early within the content. The aim is to create a “go-to resource” that thoroughly covers the “what, why, how, and next steps” of a query, starting with a brief, clear answer that an AI can easily quote, followed by supporting depth and credibility for human users.