Managed Services Group

Image

Client Location:

Richmond, VA

Project Manager:

Courtney Turrin

Client Website Link:

Managed Services Group

Client Industry:

Contractor & Home Services

Portfolio Item Type:

Website

Richmond Website Design

Managed Services Group was looking for a digital marketing agency in Richmond to replace their original website with a performance-designed site that would set the MSG brand apart from its many competitors in the Richmond area and fuel business growth.

Our Approach

To deliver on the client’s goals, the new site needed to incorporate an elevated design that conveyed professionalism and inspired confidence in the brand. It also needed strategic content that explained the business’s full service offering, was optimized for search placement, and compelled users to take action. We were also able to convey the brand’s professional, but fun personality by using a touch of humor in the top-level messaging. This not only engages users’ attention from the jump, but also favorably distinguishes Managed Services Group from other home improvement contractors in the Richmond area.
"Since I started working with Xponent21 I don’t worry about my business anymore. I used to stress about whether I’d continue to get business but now that I let Xponent21 handle generating leads, I can focus on other things, and I make better business decisions as a result." - Shane Anderegg

Key Results

The client’s new website has climbed to the top of search results for keyword queries related to moisture control, waterproofing, insulation, and basement repair services in the Richmond and Midlothian area. In the year following the launch of the new site:
  • it has captured the top organic spot for 9 important keywords
  • it has achieved first page organic placement for 15 targeted keywords
  • the site’s visibility in search engines is up 26%
  • its average position on search engine results pages has improved by 42 spots (that’s 5 pages of results!!)
This has resulted in client-reported massive growth in online leads, and ultimately, has supported the client’s business growth just as we set out to accomplish via our digital marketing strategy.
Image

X21 Team Work

Our Services

  • Creative
  • Design
  • Content
  • Development
  • Digital Strategy
  • SEO

How many team members collaborated on this project?

0
Image

Partner With Us

Our clients are our partners. Together we’ll spark something amazing.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
This field is hidden when viewing the form
Name*