Mary Morton Parsons was looking for a digital marketing agency in Richmond, Virginia, to help redesign their website to:
- provide clear guidance to grant applicants
- reduce the volume of unqualified applications received
- minimize the amount of manual work required by the MMPF team to process applications
We created content to clarify the grant process for applicants, including providing a set of frequently asked questions and answers, a stepwise overview of the application process, and a checklist of all of the documents and information needed to complete the online application.