“Strategic, Composed, The Go-to-Guy.”

Chuck McCarthy

Title: Service Operations Lead
Team: Marketing

Role at Xponent21:

As Service Operations Lead, Chuck builds and refines the internal tools and AI-driven systems that power how we deliver work to clients. Working alongside our Director of Technology and Product Operations, he’s been central to developing CARL and the rest of our internal app suite, technology that now underlies our service delivery across the agency. Chuck brings the same precision and relentless improvement mindset to internal operations that once made him a PPC virtuoso, just pointed inward now: at the systems, workflows, and tools that make everyone else’s work faster and better.

In addition to being an innovative systems thinker, Chuck is a celebrated leader on the Xponent21 team. One of his greatest leadership strengths is being a good listener. He takes teammates’ needs and challenges to heart in his work, he’s always willing to offer guidance to someone in need, and he remains calm and collected while solving the inevitable curveballs AI innovation throws his way.

When not at work, you can find him playing guitar in his rock band, watching sports, doing home improvement projects, or enjoying a local craft brew.

Certifications:

  • Bachelor’s Degree in Business Administration and Marketing from James Madison University
  • Google Ads Certified
  • Inbound Certified (Hubspot)
  • Asana Certified
  • Airops Certified Content Engineer

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What Colleagues Say

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Straightforward, concise, diligent, and ready to assist any team member when needed.
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Calm, cool, and collected.
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Extremely talented and has a solution for everything, but humble enough that collaborating is easy and comfortable.
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A friend and a supervisor all-in-one.
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A great listener, taking client concerns and insights to heart in his work.
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Has a lot of knowledge and experience that is incredibly valuable to our team and our clients.
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Level-Headed, Innovative Thinker, Creative.
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Laid back and collected, he is always willing to help whenever I need him.
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Easy to work with and never seems to get flustered despite the many responsibilities he has.

    Stay Ahead in AI, Search, and Strategy:
    Insights from Chuck

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    How Marketers Should Actually Use AI Tools in 2026 | To the Power of X, Ep. 1

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