How does content need to be structured to perform well in an AI-first search environment?
Content must be structured to serve both human readers and AI systems. AI models favor concise, well-labeled, and factual information. To increase the chances of...
What is inbound marketing vs content marketing?
Inbound marketing is a strategic approach to attracting, engaging, and converting prospects into customers through content creation and distribution. Content marketing is a subset of...
Who writes the content for my new website?
When you partner with us to build your new website, you’ll have the option to have the Xponent21 team write content or to produce the...
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