Inbound marketing is a strategic approach to attracting, engaging, and converting prospects into customers through content creation and distribution. Content marketing is a subset of inbound marketing that focuses specifically on creating and distributing valuable, relevant, and consistent content to attract, retain, and compel a target audience to take action.

Inbound marketing focuses on getting found by potential customers through quality content that provides value, rather than interrupting people with ads. The goal of inbound marketing is to create helpful content that solves the problems of potential customers, which will then bring them in as leads. Once someone is a lead, effective nurturing can help turn them into paying customers.