Marketing
Frequently Asked Questions
Can a podcast help me show up in AI search, like ChatGPT and AI Overviews?
It can contribute. Transcripts, episode pages, and YouTube videos give AI systems more citable material from real experts, and consistent publishing builds a record of...
Will making a podcast help my social media presence?
Yes, if you can commit to the operational side. A podcast solves the input problem of staying active online. Most social calendars fail because nobody...
How does podcast marketing help my SEO?
Podcast marketing feeds SEO in ways written content alone can’t. Each episode produces a transcript that can be turned into multiple keyword-targeted blog posts, plus...
How much does podcast production cost?
It depends on how much of the process you want us to handle and how many episodes you’re producing. Costs vary based on scope, from...
What equipment do I need to start a business podcast?
None, if you record at West Broad Studios. The space is fully equipped for audio and video, so you can walk in with a conversation...
Can I make podcasts about content I’ve already posted? Does that help?
Yes, and it’s an easy way to get more mileage out of work you’ve already done. Turning a blog post, case study, or webinar into...
We already have a podcast. Can you help even if you didn’t produce it?
Yes. This is one of the most common starting points for our clients. We audit your existing episodes and build a repurposing and distribution plan...
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