Our goal was to create an elevated and modern website that embodied Pool Brokers USA’s personality. We also wanted to improve the user experience and functionality of the website, while optimizing the site for visitor conversion.
- We strategically planned the site navigation structure and page content to create a clear and convenient user experience while elevating conversion opportunities for maximum impact.
- We conducted keyword research and optimized site content and metadata for the identified keywords to improve placement in search engine results and generate more organic traffic.
- We performed search query research to identify relevant high-value frequently asked questions. We then crafted FAQ answers, with content and HTML markup optimized to appear at the top of search results.
- We created a custom post type for swimming pool products, making it easy for the client to add, update, and remove products and to have those changes reflected across relevant parts of the site with the push of a button.