Client Location:
North CarolinaProject Manager:
Miranda NashClient Website Link:
Pool Brokers USA
Client Industry:
Contractor & Home ServicesPortfolio Item Type:
WebsiteRichmond, VA, Website Design
Our goal was to create an elevated and modern website that embodied Pool Brokers USA’s personality. We also wanted to improve the user experience and functionality of the website, while optimizing the site for visitor conversion.
Our Approach
Our Approach
A site built to be found, and to convert
Clear navigation
We planned the site navigation and page content for a clear, convenient experience, with more opportunities to convert.
Keyword-driven SEO
We researched keywords and optimized site content and metadata for them to improve search placement and grow organic traffic.
FAQs built for search
We found high-value questions people search for, then wrote answers with content and markup optimized to appear at the top of search results.
Easy product updates
A custom post type for swimming pool products lets the client add, update, and remove products, with changes reflected across the site at the push of a button.
Key Results
Learn how we built upon this digital foundation to help Pool Brokers USA achieve 4X growth in organic visibility and a 52% increase in website leads.
X21 Team Work
Our Services
- Creative
- Design
- Development
- Digital Strategy
- SEO
How many team members collaborated on this project?
0
Partner With Us
Our clients are our partners. Together we’ll spark something amazing.
"*" indicates required fields
