Client Location:
New York, NYProject Manager:
Courtney TurrinClient Website Link:
Layr
Client Industry:
Window Film DealerPortfolio Item Type:
WebsiteRichmond, VA-Based Website Design
As a company and a brand, Layr is focused on bringing youth and energy to the window film industry. They aim to be customer-centric and modern in everything from branding to market strategy to how they interact with customers to how they run the business. Their presence in the heart of New York City is a core element of the brand that’s essential to their narrative. When they came to us, they felt that their website looked and felt inauthentic – the design lacked luster, energy and a modern touch, and the imagery didn’t clearly depict NYC.
Our Approach
Our Approach
Color, movement, and New York City energy
We replaced Layr’s Wix website with a performance-designed WordPress site, featuring captivating use of color and movement in transitions, animations, and hover effects.
Animated brand video
A homepage hero with big-city energy
We created a one-of-a-kind animated and branded video featuring city scenes as the background of the homepage hero. It engages visitors from the jump, conveys energy and excitement, and shows where and how window film can be installed.
Built for regular updates
Content the Layr team manages on its own
Custom post types for FAQs, team member bios, testimonials, and photo galleries let Layr update content regularly without more development work, and they support the site’s SEO strategy.
AnyBird SafetyCloaking
Q: How does bird film work?
Q: How long does window film take to install?
Q: Will window film make my home too dark?
FAQs
Filterable by product, and dynamically displayed on the matching service pages.
WPWilliam PulmanFounder and CEO
DMDan MarrosuNew York City Sales
SFSusan FallettaOperations Manager
Team bios
Each crew member gets a bio that shows on the About page.
Matt RothsteinLayr did an awesome job supplying privacy film in my office.
Testimonials
Reviews collect on one page and rotate through sliders across the site.
Our Work
Photo galleries
Project photos, sorted by category, feed the Our Work carousels.
Key Results
The Layr team is ecstatic about their new and much improved website!
- Big, bold fonts and colors and city imagery convey the brand personality as a leading window film dealer and installer based in the Big Apple.
- Movement and animations match the youth and energy that company brings to the industry.
- The design communicates the modern brand and the website features customer-centric touches, like a chatbot and dynamically displayed FAQs and articles to help customers browsing the site.
Several years post-launch, the Layr website continues to be referenced as the industry standard for the Greater NYC area.
X21 Team Work
Our Services
- Creative
- Design
- Content
- Development
- Digital Strategy
How many team members collaborated on this project?
0
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