Client Location:
Moyock, NCProject Manager:
Courtney TurrinClient Website Link:
WAO Garage
Client Industry:
Window Film DealerPortfolio Item Type:
WebsiteWebsite Features:
Ecommerce, ChatbotOur Approach
Our Approach
Opening a new market without losing the brand
WAO Garage built its reputation on automotive films and aftermarket auto services. When the team expanded into architectural window film for homes and commercial buildings, the website had to win a new kind of customer, not just the drivers who already knew them.
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1
A path for each audience
Window film prospects go straight to a quote request, while automotive customers go to booking and scheduling, so every visitor gets the next step that fits. -
2
Window film gets top billing
We restructured the navigation and homepage to lead with residential and commercial window film, right alongside the automotive services customers already trusted. -
3
Same fun brand, bigger story
The playful WAO logo, short for “Wide Ass Open,” and its light-hearted tone stayed front and center, while the hero pairs cars with homes and office buildings to show one trusted shop now serving drivers, homeowners, and businesses.
Built to grow the business
Strategy, content, and tools for a new line of work
Found by new customers
New service pages for residential and commercial window film, written and optimized for search in a market where WAO Garage was new.
A shop that sells
We upgraded the digital shop so it’s fully functional for online sales, letting customers buy WAO products without a trip to the shop.
Questions answered on the spot
A chatbot gives visitors a quick way to get answers and reach the team while they’re still on the site.
Easy for the team to run
The WAO team can update pages and shop products themselves, front end and back end, without development help.
Key Results
The new site gave WAO Garage a credible foothold in architectural window film, without losing the brand its automotive customers already loved.
- A bigger market, online. WAO Garage now shows up as a residential and commercial window film provider, not just an auto shop, with dedicated service pages built to reach homeowners and businesses.
- Leads sorted from the first click. Window film prospects land on a quote request, and automotive customers go straight to booking, so the team gets the right kind of inquiry for each side of the business.
- A new sales channel. The fully functional online shop lets customers buy WAO products without a trip to the garage.
- No developer required. The WAO team updates pages and shop products themselves, front end and back end.
The partnership grew, too. The WAO team brought us their other business, Factory Direct Oil, where organic impressions rose more than 370% in the first two weeks after launch. Read that case study.
X21 Team Work
Our Services
- Design
- Content
- Development
- Digital Strategy
- SEO
How many team members collaborated on this project?
0
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