Marketing
Well-Trained Mind Academy
Client Location:
Charles City, VAProject Manager:
Allison DonnellyClient Website Link:
Well-Trained Mind Academy
Client Industry:
EducationPortfolio Item Type:
WebsiteWebsite Features:
Digital Course Catalog with Filters & Search Feature, ZenDesk Guide Integration for Help Center FunctionalityProject Overview & Objectives
Richmond Homeschool Website Design
The client’s primary goals for the new website for Well-Trained Mind Academy were to provide a better visitor experience and to alleviate the demand on team resources that managing the old site required. They weren’t seeing the enrollment rates that they expected and the WTMA team was investing a lot of time in helping visitors navigate the site.
In approaching the project, it was also important to consider the experiences and likely goals of all stakeholders navigating the website. The new site needed to serve a variety of end users, including prospective students and parents, existing students and parents, instructors, and administrative staff.
Our Approach
Our Approach
Easier to browse, easier to get help
Algebra I (Problem-Solving Approach)Full-year. For students in grades 7 and up.
Advanced Placement U.S. HistoryFull-year. Prepares high school students for the AP exam.
Filter by subjectHistoryMathScienceGrade level78
Course catalog
A catalog families can filter
In order to make the site more functional as a tool to browse course offerings, we implemented WooCommerce to build a filterable, searchable digital Course Catalog. Users now have the ability to filter course offerings by subject, grade level, and course type. They can build a wishlist of courses as they browse and can use the registration link displayed on each course to navigate directly to the integrated enrollment and digital learning platform.
What can we help you find?Search
Help Center
FAQs
How do I know whether to enroll my student in Fundamentals of Math or Pre-Algebra?
Help Center
Answers before families have to ask
To improve visitor experience, reduce the volume of questions coming into the WTMA team, and alleviate the workload in responding to these inquiries, we created a Help Center on the website by integrating with ZenDesk. The Help Center included frequently asked questions, which help students and parents find answers before they have to contact WTMA directly for assistance. We also added a new site-wide search feature to the site to further support users in locating digital resources on the site.
NameEmail
Message
Submit
Embedded forms
Everything stays on the main site
Finally, to streamline visitors’ experience, keep them on the main website, and elevate the professionalism of the brand’s digital footprint, we replaced links to external Google forms and documents with embedded forms and content hosted directly on the site.
Key Results
After launching the new site, the client reported growth in course enrollment numbers and a reduction in the administrative burden of responding to support requests and questions. The new site is serving WTMA’s various end users well!
X21 Team Work
Our Services
- Creative
- Design
- Content
- Development
- Digital Strategy
- SEO
How many team members collaborated on this project?
0
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