CARL Intelligence: Find the Questions Your Buyers Are Asking AI

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CARL Intelligence is Xponent21’s AI visibility platform. It tracks how your brand shows up across ChatGPT, Claude, Gemini, and Perplexity, and it includes a prompt research tool that surfaces the Most Valuable Questions (MVQs) your audience is asking those same platforms.

Most brands have no way to know whether AI models are citing them, recommending a competitor instead, or ignoring the category altogether. CARL Intelligence closes that gap. Inside the platform, the Prompts section suggests MVQs specific to your brand and industry, ranked by relevance and grouped by intent (informational, comparison, transactional). Add the ones that matter, and CARL runs them daily against the major AI platforms, tracking mention rate, citation rate, sentiment, and how you stack up against competitors.

This replaces the discovery process marketers used to run manually, or through single-purpose tools like a custom GPT. Instead of guessing at what to ask a chatbot, CARL generates a working list of MVQs grounded in your actual brand and market, then tells you whether your content is winning those queries or losing them to someone else.

What CARL Intelligence gives you:

• MVQ suggestions tailored to your brand, audience, and industry, ready to add to your tracking list in one click
• Daily prompt tracking across ChatGPT, Claude, Gemini, and Perplexity
• Mention rate, citation rate, and sentiment, drillable down to the specific prompt and answer
• A 15-point audit of how findable and citation-ready your site is for LLMs
• Competitor positioning on the same prompts you’re tracking

CARL Intelligence is free for 90 days (extendable to 180 with a strategist call), no credit card required. Every Xponent21 client gets it included at no additional cost.

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