Attendees
- Harold Fitrer, Communities in Schools
- Victor Rogers, Sustainable Growth Creative LLC
- Jeff MacDonald, Mekanism
- Will Melton, Xponent21, Richmond Water
Meeting Summary
Meeting Audio Auto-Transcribed by Loom, Summarized by ChatGPT, Minor Edits:
The meeting revolved around discussing various AI-related topics and tools. Jeff MacDonald, who recently attended an executive summit, shared insights about the impact of AI on the advertising industry. He mentioned three potential AI tools: a prediction tool for tracking real-time trends online, a collective tool to provide past campaign data and insights, and a centralized learning portal for AI education.
The meeting covered a range of topics related to AI, including the use of GPT models and AI tools. Participants discussed creating AI tools, such as AI-driven content generation, AI image generation, and AI-based SEO analysis. They also explored the potential for GPT models to improve productivity in content creation and other tasks. Additionally, the group considered building a website focused on AI education and discussed the idea of hosting an educational event in the future.
During the meeting, participants continued discussing the details of the upcoming educational event related to AI. They considered potential dates and times for the event, favoring a morning session aimed at the business audience. The proposed name for the event, “AI Ready RVA,” was confirmed. The discussion also touched upon the idea of offering different types of events to cater to various audiences and skill levels.
Key Takeaways
- AI is significantly impacting the advertising industry, with a focus on finding efficiencies and mitigating risks.
- There is a growing need for AI education and examples to facilitate adoption within organizations.
- The pricing of AI tools, such as Google’s new offering, can vary widely and may need reconsideration for broader adoption.
- They considered the idea of building a website focused on AI education and discussed plans for a future educational event.
- The group agreed on the proposed date of January 17th, aiming for a morning session to target a business-oriented audience. (8 Doors, 8:30 Start)
- The event name “AI Ready RVA” was approved. Specific event title to follow.
- The possibility of organizing different types of events for diverse audiences was explored including business people, employees, and young people.
- A brief anecdote was shared about successfully using AI-generated text to resolve a customer service issue with Amazon.
- Participants expressed enthusiasm for continuing discussions and planning related to the training program for AI education.
Next meeting: December 7, 2023 at 8 AM
Action Items
- Develop a centralized learning portal for AI education.
- Contribute individual articles using ChatGPT for the AI Ready RVA website.
- Plan for the next meeting and event organization.
Notable Quotes
- Jeff: “AI tools that are exclusive to our teams… can help mitigate risks in the advertising world.”
- Vic: “Need a centralized learning portal to keep everyone up to speed about new AI tools.”
- Harold: “Interested in creating an internal tool…for educating our teams a bit better.”
Questions Posed
- What is the most effective way to educate a large team about AI tools and best practices?
- How can AI tools be specifically tailored to enhance efficiency and creativity in advertising agencies?
- What are the financial implications of integrating more advanced AI tools into everyday business processes?
- How can we effectively utilize ChatGPT for content creation on our website?
- What strategies should be adopted for the upcoming event planning?
Current Stakeholders
| Name | Organization |
| Andy Poarch | The Alliance Group |
| Angela Oakes | Greater Richmond Partnership |
| Beth Vann-Turnbull | Housing Families First |
| Brittany Herndon | ASM Global – Richmond |
| David Kitchen | University of Richmond |
| Harold Fitrer | Communities in Schools |
| Jeff MacDonald | Mekanism |
| Jen Kostyniuk | Dominion Energy |
| Jennifer Wakefield | Greater Richmond Partnership |
| Moses Foster | West Cary Group |
| Nick Serfass | RVATech |
| Rasheeda N. Creighton | JWC Foundation |
| Rebecca Ivins | Hourigan Construction |
| Richard Foster | Virginia Business Magazine |
| Taikein Cooper | RPS Education Foundation |
| Van Wood | VCU School of Business |
| Victor Rogers | Sustainable Growth Creative LLC |
| Will Melton | Xponent21 |
| Ken Ampy | Astyra |
| Dasha Runyan | ChamberRVA |