Our Work

Through deep collaboration up-front, we were able to complete the project with minimal involvement from the client, on-budget and on-schedule. We made browsing courses easier for parents and elevated the perception of the brand through design. We took a strategic approach to designing the user experience for support, prioritizing self-service over direct contact with staff. "Key results include record enrollment numbers in their first semester after the website went live. All courses except traditionally smaller foreign language classes reached full capacity.

When the Virginia State Bar contacted us about creating a website to help young adults understand their rights and legal responsibilities, we were eager to accept the challenge. Knowing the So You're 18 website would be used as a resource by users in a uniquely targeted age group, we designed the website with a mobile-first perspective. All of the sites we design are responsive, meaning they look good and function well across devices, but this website is specifically optimized for mobile users, as this is how most 18 year olds will access the site to find the resources they need.

Having had the pleasure of working with their sister company Abbitt Realty, we couldn’t have been more excited to tackle the redesign of the Abbitt Management website. Our process began with strategy and content planning to create a design that made it easier for all stake holders to quickly access the areas of the site that are most relevant to them. In addition to making the site easier to navigate and use across devices, the final design put a fresh face on the website, bringing the Abbitt Management brand up to date.

Alaska Cake Studio is a top-rated bakery based in Anchorage. One of their primary goals for the new website was to enable users to create and order custom cakes and cupcakes online. We built a custom, self-service form that allows users to browse all available options, build their unique product(s), place their order, pay securely, and schedule pickup or delivery of their order - all online.

Modern communities demand a modern brand and online presence. We worked with Center West Apartments, a brand-new community in Midlothian, VA, to craft a chic brand identity and contemporary website design to highlight luxury apartments. We continue to provide demand generation services, ramping up and down campaigns as moving seasons come and go.

Not many brand agencies consider SEO when conducting a rebrand. But that’s exactly what we did for Midlothian Dentist Chris Wolberg. When we began the rebrand for Cedarwood Dentistry, our primary goal was to attract as many new patients to the practice as possible via online demand generation. Our initiative incorporated brand strategy, website strategy, and SEO. The result is a high-performing lead generation solution that we continue to nurture today.

General Solar is one of the oldest, most respected window film installers around today, but their website was in need of an overhaul and we were eager to help. We redesigned their website from the ground up, shifting the focus to the user experience and emphasizing the myriad benefits of window film for homeowners as well as commercial clients. General Solar Company has been thrilled with the results and even more pleased by the increase in leads their new site has been bringing in.

How do you turn years of rich but disparate marketing content into a digital marketing powerhouse? A strategist from Xponent21 would tell you it takes more than just a fine-tooth comb to understand, categorize, synthesize, and organize content for a robust and effective marketing website. We worked to organize and disseminate hundreds of relevant articles to strategize and design a new website for Hertzler & George. We wrapped the project by providing in-depth training, enabling the client to continue to drive content marketing success.

Websites are often the first impression a potential customer has of a brand. One of the leading determinants of that first impression? Design and visuals. For Managed Services Group, we created a compelling and responsive design that engages customers to keep them on the page longer. During the website redesign, we also focused on content strategy and SEO to improve both rankings and reach and make preparations for an online lead generation campaign.

We worked with McCarthy | Kelly LLP to update their logo and their website with a fresh, modern look. Our primary aims for the website were to design a simple, clean site that focused on their firm’s practice areas.

When it comes to organizational efficiency, a website can become a pivotal tool in reducing costs and improving business operations. For Organizational Performance Group (OPG), we incorporated various elements of strategic design, but we also enabled functionality to make their website more of a client tool than just a place for information. Among the integrations we enabled is a solution that allows for faster addition and organization of different types of content. This allows OPG to add and place new courses, events, publications and products on their site with just the click of a button.

For Professional Window Tinting, we were tasked with reapproaching the content structure and user experience of their website. With an extensive product offering and multiple end users, it was important that we streamline the website experience. Our goal was to help site visitors quickly and easily understand the products Professional Window Tinting offers and the primary benefits each product provides in order to find the best solution for their current need. The result is a solutions-focused website that has helped Professional Window Tinting convert more web visitors into quality leads.

When new owners acquired Specialty Drapery, they sought a new website to reflect their updated branding. To modernize the design of their website, we focused on full-width, high-resolution imagery; smooth transitions; and elevated invitations to connect with the brand by calling or filling out a contact form. We incorporated textured and patterned backgrounds to mimic the look of one of their primary product offerings: drapery.

The new owners of Solar Film recognized that their business would benefit from a new performance website that reflected the revitalization of the company. Our aim with this website was not only to modernize the design and functionality, but to re-strategize the content placement on the site to drive more leads and conversions. After identifying the public's general lack of knowledge about the product as one of the biggest challenges facing their business, we focused on emphasizing the different solutions that window film provides and detailing the diversity of films that are available. Since launching the new site, Solar Film has experienced a massive growth in online leads and conversions and their business is flourishing.

The dental field is one of the most competitive industries around, and Stensland Dental Studio recognized that presenting a user-friendly, modern digital presence would help them to attract patients to their practice, so they turned to us for help. Our objectives were to design a site that communicated the welcoming, upbeat personality of the staff and brand, that helped patients feel at ease before their first appointment, and that would help Stensland dominate in search engine results.

Capturing a brand’s personality through website design and content strategy isn’t easy. For WAO Garage, we crafted content true to the company’s voice to give the customer a more authentic experience. We created services pages to provide more information about what WAO Garage does and what makes them special. Relevant content paired with an attractive design is a winning combination that will attract more potential customers and boost lead conversions.