But Do They Feel You?
Brands that are truly alive penetrate deeper than memory.
Great brands are memorable. The best brands leave an emotional and lasting impact.
Having an army of customers who carry around an emotional connection to your brand gives you a fierce competitive advantage.
A brand that is truly alive isn’t just about a manicured logo or high-converting website. An alive brand is a cluster of ideas that creates a connected and purpose-driven entity. It’s a set of embedded conventions that a team lives by.
A great living brand understands its role in the world and the responsibility it has to its employees, customers, vendors, their families, and their communities as a whole.
For inspiration, take a look at some of our past work.
How We Help
We help you define a unified voice, image, and purpose for your organization to propel you forward. Our core Brand Services are as follows:
Frequently Asked Questions
What are the components of a brand identity?
A strong brand identity is essential for any business looking to succeed in the modern economy. An effective brand strategy should consider the following key components: brand name, logo, color palette, typography, brand personality, visual elements, positioning, and mission, vision, and values. Components of a Brand Identity Brand Name A brand name is one of the most important components of…
When is it time to update my company logo?
Your logo is the face of your brand, so it’s important to keep it updated as your company grows and changes to stay relevant and authentic to the brand. Your logo should always be reflective of your brand’s values and mission. A good rule of thumb is to update your logo every five years or whenever there are major changes…
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