Live Webinar: Win the Attention War
How to Use Strategic Video to Stand Out in the AI Era
Date/Time: Thursday, April 24, 1:00 PM
Duration: 45 minutes
Location: Live Online
Register Here
Watch the 60-Second Preview
Will Melton, Founder of Xponent21, shares what you’ll learn and why this session matters for growth-focused businesses.
Cut Through the Noise. Earn Real Attention.
AI-generated content is flooding the internet, making it harder than ever for brands to stand out. But one medium continues to drive trust, authority, and conversions: video.
In this fast-paced, high-value session, you’ll learn how to transform your marketing with human-centered video and discover how mid-market companies are using it to systemize visibility, scale their message, and stop chasing leads.
Why This Matters Now
- 93% of marketers say video helped win a new customer
- 41% more organic search traffic for websites with video
- Up to 80% higher conversions on pages with video
- 82% of buyers say video convinced them to act
- Your competitors aren’t waiting — if you’re not using video, you’re falling behind
In a world of AI-generated content, video remains the only content that builds trust before the first call.
Because AI can’t replace you.
What You'll Learn
- Why video content outperforms in the AI-saturated landscape
- Where most brands lose visibility — and how to fix it with a repeatable video system
- Three video formats that build trust and generate demand
- A real-world case study: doubling lead flow through consistent video
- A 90-day video marketing plan to help you attract leads instead of chasing them
Attend Live for a Special Bonus
During the webinar, we’ll extend a limited number of invitations for a complimentary 1:1 Video Strategy Session — exclusively for live attendees.
Register for the Webinar
Will Melton
Founder & Chief Strategist, Xponent21
Meet Your Presenter
With over a decade of experience helping mid-market businesses grow, Will has led brands through digital transformation by helping them scale their message — once, on camera — into a full-funnel strategy that drives measurable results.
