The PPC Advertising Spend Calculator by Xponent21 is a free, powerful tool designed to help marketing leaders, in-house teams, and business owners accurately estimate their ideal pay-per-click (PPC) advertising budget and forecast potential results.

As AI transforms how users search and interact online, many brands are experiencing unexpected declines in ad performance. While AI search doesn’t directly influence paid rankings, the shift in user behavior impacts overall campaign effectiveness — and understanding these trends is critical. This calculator empowers you to make data-driven decisions by factoring in key variables like target conversion volume, average cost per click (CPC), conversion rates, and desired growth goals.

Businesses often come to Xponent21 seeking strategies to improve AI search visibility and discover that optimizing ad spend is a natural extension of the same data-informed mindset. The PPC Advertising Spend Calculator bridges this gap, providing a transparent starting point for budget planning, ROI projections, and aligning paid strategies with your broader AI-powered content and organic initiatives.

By combining smart forecasting with AI search insights, you’ll ensure your ad dollars work harder — even in a rapidly evolving digital landscape.