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Project Manager:
Chuck McCarthy

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Client:
ESP Window Tint

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Case Study Title: Elevating Visibility with AI SEO-Optimized Content for ESP Window Tinting

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ESP Window Tinting and Graphics, a premier window film dealer, serves commercial and residential clients throughout Kentucky and Southern Indiana with high-quality sun control films, security films, decorative window treatments, wall graphics, and architectural finishes. Their reputation for craftsmanship was well established. What they needed next was stronger digital visibility to match.

In an increasingly search-driven world, discoverability is a key differentiator. ESP’s challenge wasn’t service—it was search. Their website lacked targeted, SEO-optimized content aligned with the real-world queries of their most valuable prospects. They needed to capture more qualified traffic, rank for high-intent keywords, and ensure that prospective clients could quickly find the right solutions for their comfort, visual, privacy, and branding needs.

That’s where Xponent 21 came in. Our ability to combine deep SEO expertise with an AI-enabled content engine meant we could deliver what ESP needed most: speed, precision, and brand consistency across a large-scale content build.

Background:

While ESP had a wide range of offerings, especially for commercial clients, their website lacked AI-optimized content that reflected the specific search behavior of potential buyers.

They needed:

  • Optimized content that aligned with search intent.
  • A scalable way to produce accurate and authoritative product pages.
  • A strategy that balanced speed with quality—delivering high-performance content without sacrificing precision.

Window tinting and environmental graphic solutions are often searched with specific, solution-oriented terms (e.g., “office window privacy film Louisville” or “anti-glare film for schools in Kentucky”). Missing or misaligned content meant missed opportunities.

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Our Approach

To help ESP improve their AI and organic search visibility and connect with high-value prospects, we deployed a strategic SEO content initiative rooted in data-driven insights, scalable content architecture, and conversion-focused messaging.

Our strategy began with in-depth keyword discovery to surface the language and intent behind real-world searches—especially from commercial and residential buyers with clear needs around comfort, security, privacy, and branding. From there, we built a scalable content framework organized around core solution categories like sun control, decorative treatments, and security films, ensuring these “pillar” topics reflected the primary concerns of ESP’s buyers.

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Supporting these pillars, we developed targeted subpages focused on specific product types and brand offerings—assets designed to capture traffic from high-intent users. This structure allowed us to guide both visitors and search engines through a logical path of discovery, education, and conversion.

We then implemented an internal linking strategy that reinforced these relationships across the site, improving navigation, boosting indexability, and enabling a more intuitive user experience. 

Our content production workflow allowed us to scale this structure efficiently while maintaining quality and brand alignment. From strategy through to design and deployment, our cross-functional team ensured every content asset was fully optimized, visually polished, and seamlessly integrated into the site experience.

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The Results

Xponent21’s AI SEO content strategy didn’t just deliver more words—it delivered measurable business growth. Over a 5-month period following the publication of new content, we measured the following outcomes:

  • Search visibility soared: Organic impressions rose by nearly 170%, while ESP secured top-3 rankings for high-value commercial and residential keywords, including “custom window tint” (#1), “window tinting experts” (#2), and “commercial window tint Louisville” (#3).
  • Qualified traffic surged: Organic sessions from Google tripled (+250%) and direct traffic increased more than 5x. This is clear evidence that optimized content boosted both discoverability and brand recognition.
  • Conversions accelerated: Website key events nearly tripled, form fills quadrupled, and ad conversions climbed 181%, supported by a 30% lift in sitewide engagement.
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  • Pipeline strengthened: By meeting prospects with clear, search-aligned content, ESP guided high-intent buyers more efficiently toward inquiry and conversion.
  • Improved local credibility: The enhanced site now aligns seamlessly with manufacturer dealer listings (LLumar, Vista), reinforcing trust signals for both commercial and residential buyers.
  • Scalable foundation: The streamlined production process built a consistent, brand-aligned content engine that now supports the full buyer journey—from discovery through to engagement and conversion.

Closing Reflections

For ESP Window Tinting and Graphics, visibility is more than a marketing metric—it’s a growth lever. By combining strategic content development with a user-centric structure and search-informed strategy, Xponent21 helped ESP transform their website into a sales enablement platform that clearly communicates their value and actively drives discovery, demand, and long-term business growth. And with a flexible, search-optimized content structure in place, ESP is now positioned to scale their digital presence and maintain long-term visibility in organic and AI search results as their offerings evolve.

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