Yes, and this is how a lot of our social work is structured. Instead of day to day posting, we build a social media playbook covering your content pillars, voice and tone rules, posting cadence, approval workflow, asset templates, hashtag and tagging conventions, and platform specific guidance.
Someone on your team can then execute without having to invent strategy every Monday. This tends to fit companies with a marketing generalist, an operations person, or an office manager who can post but should not be the one deciding what to post. Most clients keep us running execution as well, since a playbook only pays off if someone follows it consistently, and that discipline is usually the first thing to slip when it’s a side task. Some clients keep us on a light retainer for monthly review and adjustment. A smaller number take the playbook and run it themselves for a few quarters or a year before checking back in on new content campaign strategies. The last scenario usually works when someone specific on your internal team already owns social media management as a core part of their job description.
