It depends on who you sell to. Organic reach for business pages is minimal, so Facebook rarely matters as an organic publishing channel for B2B anymore.
It still matters in three narrower ways. Meta’s ad platform remains one of the cheaper ways to reach a defined audience at scale, and it is often underused by B2B advertisers who assume LinkedIn is the only option.
Facebook Groups are where a lot of trade and industry communities actually live, especially in construction, manufacturing, logistics, trucking, agriculture, and franchise operations.
And basic legitimacy on Facebook still counts, since a page with 2019 posts and unanswered messages looks worse than a sparse current one. If your buyers are owner-operators or field managers rather than corporate marketers, they are on Facebook more than they are on LinkedIn.
