It depends on what you mean by make. For research, outlining, repurposing long-form content into short formats, drafting variants to react against, and cleaning up transcripts, AI is useful and we use it daily.
For publishing unedited output, no. Models tend to agree with whatever framing you hand them, so an AI workflow with no human pushback produces posts that sound plausible, match nothing about how your company actually talks, and drift toward the same phrasing everyone else’s AI is producing.
The result is a full content calendar that reads as generic to exactly the buyers you were trying to reach. If you use AI for social, give the model real source material rather than a general topic. And don’t forget to keep a human with good taste, skill, and real-world knowledge of the content at hand before publishing.
